Pinterest incorporates new features to encourage more video content from brands and creators

Pinterest recently introduced new tools that would make it easy for creators and brands to upload video directly to the visual search engine. According to the company, they have seen a 31% increase in searches for ‘inspiration videos’ since 2018 and users of their platform are 54% more likely to say they are inspired to action by videos available on Pinterest as compare to other social networks.

To implement it further, Pinterest is introducing a new video uploader to its platform that would allow brands to publish their videos from a single place while analytics tools will also be available for analysis of traffic and interest. Pinterest is also allowing creators to schedule videos beforehand through the Pin Scheduler tool.

With this set of new tools, the company is encouraging paying users to post inspirational videos exclusive to Pinterest users. Since the videos on their platform surface and resurface over time, the new feature will give the videos a longer shelf life and thus – better engagement and ad revenue.
"The latest video updates are now available for business accounts in all English-speaking countries, France and Germany, and starting to roll out to creators all over the world.", explained Pinterest team in a blog post.
Instagram also introduced a similar pay from app feature last year. The Facebook-owned platform launched the “checkout with Instagram’ feature where users could tap on product tags from the images and make purchases without leaving the app.

Pinterest is also trying to simplify the user’s in-app shopping experience by revamping its infrastructure for product pins to include current pricing, stock information, and links to the retailer's website along with personalized product suggestions.

On the other hand, Instagram is also juggling with the idea of introducing a Pinterest-like public content creating feature called the “Collections.”

Instagram and Pinterest are both similar as they are both visual-sharing and content discover platforms with significant uploads of photos and videos. The primary difference between the two is that while Instagram focuses on the user’s photos, Pinterest is all about saving content usually by other users. However, through the set of new features, the similarities are slowly beginning to thicken between the two competing tech giants. What do you think? Let us know in the comments!

Read next: Pinterest will soon be Launching Complete the Look Feature to Help Users Look for Relevant Results
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