YouTube to Implement New Changes in the Kids Content

YouTube has faced major backlash from their audience due to certain mishaps with the kid’s content. YouTube is now announcing that they will implement new changes in their policies to protect kid’s content from scammers and harassers.

No matter where you belong to, everyone has to comply with the Children’s Online Privacy Protection Act (COPPA). Everyone on YouTube will have to show if their content is suitable for kids or not. To make this happen, YouTube Studio is launching new audience settings.

Machine learning will play a major role in this regard that will help YouTube to analyze and identify the kid’s content. To make this go live, YouTube will be limiting the audience and data collection to save kids’ content from any malpractices.

Another major change that YouTube will implement is they will stop posting “personalized ads” on kid’s content. All those ads that are advertised regardless of age will not be shown on the kid’s content. However, all those ads that is in line with the context rather than user data will still appear on the kid’s content.

Engagement options will also be limited to YouTube’s kid’s content. For instance, several features including comments, likes, etc. will be disabled on the content. Sometime before, YouTube was alleged of allowing anyone commenting on kid’s content, among which several comments were inappropriate for children. Limiting engagement options will certainly pose a positive impact on the kid’s content on YouTube.


These changes will be implemented on the entire YouTube’s app and not just on YouTube kids app or its web version. If the parents are not aware of the YouTube kids app then this is a separate platform for kids where they can explore and watch relevant content. Parents can create their kid’s profile so they can freely watch content on the app. Apart from it, they can also limit screen time, block certain videos, etc. to protect their kid’s from suspicious activities.

YouTube ensures that all the content on the app must be family-friendly so that parents will be satisfied with it. If you are a programmer and looking to create content that complies with YouTube’s policies then you should refer to the Creating for Families Guide.

Here are the new YouTube Studio updates for every creator:
  • If you have a lot of videos on your channel then you can set a default for future uploads by changing the channel level settings. Just go to Setting, then Channel, then Advanced settings tab, and then in Audience section choose an option that best describes your channel.
  • You can change the video-level setting as well. Go to videos > select videos > edit > audience.
  • If your content is not appropriate for kids then you would have to set your audience as “not made for kids” at channel level.
  • Personalized ads will be disabled on the channels whose audience settings are set as “made for kids”. However, these changes won’t be disabled until the test starts.
  • These new changes are expected to make YouTube safe and secure for everyone including kids. YouTube is trying their best to implement changes that fall under the guidelines of laws as well. Let’s see what the future holds for YouTube but these new changes sure look promising!
If you want to get more information about the new changes by YouTube in the kid’s content then check Help Center article or contact the Creator Support Team.



Featured Photo: D3sign/Getty Images

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