YouTube to Implement New Changes in the Kids Content

YouTube has faced major backlash from their audience due to certain mishaps with the kid’s content. YouTube is now announcing that they will implement new changes in their policies to protect kid’s content from scammers and harassers.

No matter where you belong to, everyone has to comply with the Children’s Online Privacy Protection Act (COPPA). Everyone on YouTube will have to show if their content is suitable for kids or not. To make this happen, YouTube Studio is launching new audience settings.

Machine learning will play a major role in this regard that will help YouTube to analyze and identify the kid’s content. To make this go live, YouTube will be limiting the audience and data collection to save kids’ content from any malpractices.

Another major change that YouTube will implement is they will stop posting “personalized ads” on kid’s content. All those ads that are advertised regardless of age will not be shown on the kid’s content. However, all those ads that is in line with the context rather than user data will still appear on the kid’s content.

Engagement options will also be limited to YouTube’s kid’s content. For instance, several features including comments, likes, etc. will be disabled on the content. Sometime before, YouTube was alleged of allowing anyone commenting on kid’s content, among which several comments were inappropriate for children. Limiting engagement options will certainly pose a positive impact on the kid’s content on YouTube.

These changes will be implemented on the entire YouTube’s app and not just on YouTube kids app or its web version. If the parents are not aware of the YouTube kids app then this is a separate platform for kids where they can explore and watch relevant content. Parents can create their kid’s profile so they can freely watch content on the app. Apart from it, they can also limit screen time, block certain videos, etc. to protect their kid’s from suspicious activities.

YouTube ensures that all the content on the app must be family-friendly so that parents will be satisfied with it. If you are a programmer and looking to create content that complies with YouTube’s policies then you should refer to the Creating for Families Guide.

Here are the new YouTube Studio updates for every creator:
  • If you have a lot of videos on your channel then you can set a default for future uploads by changing the channel level settings. Just go to Setting, then Channel, then Advanced settings tab, and then in Audience section choose an option that best describes your channel.
  • You can change the video-level setting as well. Go to videos > select videos > edit > audience.
  • If your content is not appropriate for kids then you would have to set your audience as “not made for kids” at channel level.
  • Personalized ads will be disabled on the channels whose audience settings are set as “made for kids”. However, these changes won’t be disabled until the test starts.
  • These new changes are expected to make YouTube safe and secure for everyone including kids. YouTube is trying their best to implement changes that fall under the guidelines of laws as well. Let’s see what the future holds for YouTube but these new changes sure look promising!
If you want to get more information about the new changes by YouTube in the kid’s content then check Help Center article or contact the Creator Support Team.

Featured Photo: D3sign/Getty Images

Read next: YouTube Clears Up Confusion Regarding Terms of Service


  1. This is just ruining youtube. Its how pepole make money and now its just ripping that away from them.

  2. This act, although meant to help children, I believe has the opposite effect. If we look at youtube kids, we can see that not many people use it. The people that do use it mostly don't use youtube. However, this does show that many "kids" do access full youtube of their own accord, and the majority of the time, their parents', as well. What I'm saying is that kids will end up finding a way around this act's intended purpose, and can actually land them in more dangerous territory. Because of this act, many channels will now probably be trying to switch to either kids' content or adult content. Because of this, these kids that end up "bypassing" this new act will most likely land in even more dangerous and "mature" content, which is the absolute opposite of what this act is trying to achieve. Not only does it actually take a negative turn in what it is trying to prevent, but it also has some included and collateral damage. First and foremost, it is ruining the ideals that Youtube displays to aspiring creators-- Working hard towards your goals, talking to your fans, and ultimately living off and having fun on youtube. The reason that this is pushed down the throats of said aspiring and existing creators is because of the policy involved with this act. A little "care package", if you will. This said "care package" includes fining $42,000 for every single video on a channel that is considered targeted, no, ATTRACTED, towards a certain audience. Because this is up to the power of a third party deciding whether these videos are considered "not appropriate" and "targeted towards children" when making that decision, so many creators are already losing hope. In fact, many popular creators likely to be striked on multiple videos will be fined for more than they have earned in a lifetime on youtube. Not only does this put them in debt, but yet ANOTHER policy prevents them from even hoping to recover on youtube. This is the policy that if the content is targeted towards children, the said "children" will no longer receive personalized advertisements, earning these youtubers less money. But no, this isn't all. Some youtubers' primary purpose isn't to actually make money, but for their own fun and connection to their fans. Disallowing "liking", "commenting", and even turning on "notifications" disconnects the viewers from the youtuber more than ever, and collapses the entirety of a pure ideal serving to connect the WORLD together. COPPA, being implemented by the FTC is only doing harm, and little-to-no actual benefit is coming to anybody, creator or viewer. If anything, it's only harming these youtubers that people love and look up to, and limit these children's aspirations and the content they love.

  3. How do these changes look promising? It's the end of quality kids content on YouTube!

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