YouTube kids now available on the web

Parents can now heave a sigh of relief as YouTube is now making its kid-friendly content available on the web. The website will offer the users similar experience as the Kids mobile app and will allow parents to customize the content according to the age of their child.

The parents would also be allowed to track their child’s browsing and watching history while they can also flag content that seems appropriate. Upon the launch, the site will not offer a sign-in option but it is expected to roll out in the near future.

Interestingly, Google-owned YouTube launched the kid’s website without much fanfare. However, it did emerge ahead of the official announcement regarding the FTC settlement that has included a multimillion-dollar penalty against YouTube for violating the U.S. children’s privacy laws.

The FTC regulation board also targeted TikTok earlier this year with a fine of $5.7 million and forced them to implement an age-gate gap on the app. It is anticipated that their ruling on YouTube will be of similar nature. The FTC ruling, when announced, will not be without precedent.

Besides the launch of their website, YouTube made several other changes to its protocol – ahead of the announcement expected by FTC. This includes the introduction of age groupings or Preschool filter on YouTube Kids.

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