Pinterest's New Pin Format has Finally Started Rolling Out!

A number of Pinterest users have started noticing a change in the Pin format. Along with some useful tweaks, the new format makes every Pin look distinct through spacing.

Kendall should be credited for spotting this change. In the example shared by him, it can be observed that the options menu and the “Save” and “Send” buttons have been placed below the Pin image. In the current version, these settings can be found next to the top bar. Courtesy of these changes, the Pin image will now occupy more screen space. Additionally, a particular Pin’s visual elements will get enhanced focus.

As for the spacing, it can be clearly seen in the second image that every section appears more distinct now. The rounded edges covering each section are a nice additional as well. This makes it easier for users to understand about an individual Pin and what they can do with it, which will in turn lead to an increase in user activity. Also, a list of suggested Pins (with respect to the selected Pin) is also displayed by the platform.

The new format was first discovered by renowned App Researcher Jane Manchun Wong, who posted a relevant tweet in April.

The update is also in line with Pinterest’s new business profile format that was unveiled last month. The new layout will allow brands to utilize custom media (images and video) in the header section. Moreover, a “Shop” tab will also be present.

The new Pin format is being rolled out slowly. There’s no word yet regarding when this update will be available to everyone, but it should be soon.



Read next: Tune Your Home Feed - Pinterest Launches New Features to Help Users gain more Control over Recommended Pins

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