Instagram is planning to hide likes to make it less competitive, says Adam Mosseri

Adam Mosseri, the head of Instgram, said that the likes count might go private in order to bring change in the social media app which would prioritize “well-being” of users in an interview aired on CBS This Morning to the Gayle King, the co-host.

In the interview, Mr. Mosseri explained the reason that its team is thinking and testing this new approach because they want to make Instagram a place where users can connect and see what they “love”. The head also said that he did not want to make the photos-sharing network a competition building platform.

Mr. Mosseri discussed the test as well. He said that in testing, only a user who posted the picture could see the likes counts, due to which there would be decrements in making comparisons.

The head told about other new testings as well in which he received positive response. Recently, the company has started to notify users if they posted anything offensive and if they could remove it, because it is unkind.


According to the IG Boss, “meaningful minority” had given positive response by not posting something offensive later.

The interview touched the topic of department of Kevin Systrom and Mike Kriege, Instgram’s co-founders about which the interviewer said that it pleased him that users supported him because he expected harsher response than he received.

In the interview when King asked regarding a manipulated video of Mark Zuckerberg, CEO of Facebook, Mr. Mosseri announced that currently one of the most used social media network do not have policy against deepfakes.



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Featured photo: Asa Mathat/Vox Media

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