Facebook Messenger Stories to Finally Get Two New Options To Increase User Engagement

Facebook Messenger is working on new tools for its Stories feature, as disclosed by reverse engineer Jane Manchun Wong.

Facebook is working on to develop link and mention stickers options for Messenger Stories, which is not yet announced by the company itself but is expected to be launched soon.

For now, only some of the users can post links in their Facebook Stories, which was mainly for testing. Whereas, some of the Facebook pages meeting the requirements of the company have also been able to cross-post Instagram posts, and use ‘Swipe-up’ links feature on both Instagram and Facebook. However, this is available to only users with 10K followers or verified profiles only.

With the introduction of adding links to Stories, brands would benefit the most. Though Facebook Stories have not been able to create much uproar, the usage is increasing according to reports. Still, they have a vital role to play on platform and marketers would be able to generate more direct traffic through it.

There are chances that marketers may over-use this feature and create spam Stories. To deal with such situation, Facebook might alter the way this new tool will be rolled out, to limited users may be. However, nothing confirm can be said about it.

Mention Sticker is another option on the list that Facebook Messenger is testing. It will allow users to mention other Facebook users on their stories, as Instagram allows to do so.

This will let you make your Stories Content familiar among users and provide brands an opportunity to increase their engagement with the audience.

Facebook so far has not made Stories feature its key component but with time, the company is planning to make it a vital sharing option for users.

Brands need to consider Stories as a new potential feature to involve their audience and make their strategies accordingly.

Facebook Messenger to Finally Get Two New Options For Stories To Increase User Engagement

Read next: This How the New “Clear History” Tool By Facebook Will Affect Advertisers
Previous Post Next Post