Google's Shopping Cart Feature is Pushing the Boundaries with its upcoming Upgrades by Incorporating Search, Assistant and YouTube

Looks like Google has taken the “Is there anything Google can’t do?” statement pretty seriously as the company’s Shopping feature has got a massive upgrade with the introduction of a universal shopping cart, enabling users to buy products from different merchants scattered throughout Google’s products.

The upgraded feature is up and running in Search, Assistant as well as the revamped Shopping tab, which now exhibits videos and reviews of products as well as filter options to narrow down the results, in USA as for now. The feature is all set to expand its scope to YouTube and Google Images in the coming months.
"We’re also bringing Showcase Shopping ads—a highly visual ad format that incorporates rich lifestyle imagery—to even more surfaces like Google Images, the feed on Discover, and soon YouTube, places where we know people are looking for inspiration and ideas.", announced Surojit Chattarjee Google's Vice President, Product Management, Shopping, in a blog post.
How this will work is that suppose you search for watches, a blue cart icon will appear signifying that the item is buy-able directly via Google properties, provided that you have a Google account. A click on the cart icon will directly land you on the checkout page instead of redirecting you to the product’s website.

Furthermore, the purchase will come with a Google guarantee, allowing you to reach out to the company to inquire about the product’s delivery, in case of any delays or other unforeseen circumstances.

In addition to USA, the cart feature is also online in France, but only in Assistant and the Shopping Tab. As for other parts of the world, there are currently no plans for this feature to be introduced there.

It should also be mentioned that if the items displayed in a shopping ad are available to be picked up, users will be notified about it. Plus, users will also be able to see the items available for pick-up on the same day on which they make the order, as opposed to the items that will become ready for pickup after a few days of making the order, due to their unavailability at the nearby stores.

It appears Google is working with full force to attract advertisers to its platforms. In a blog post, Vishal Sharma Google's Vice President, Product Management YouTube, announced that, "For a long time, advertising on YouTube meant your brand had to have a video or app ad... [but] that’s no longer the case. Coming soon, Discovery ads are a simple and effective way to tap into the power of YouTube—and you don’t even need a video! Just upload your best images from your social campaign, then we’ll optimize your media mix for maximum performance across Gmail, Discover and the YouTube Home feed."

Google revamping Shopping hub and will let you buy products through YouTube videos and Discover feed

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