Over the past several months, Stories have become an integral part of Facebook and the services it owns such as Messenger, WhatsApp and Instagram. This is quite interesting, given the fact that the innovator of this feature, Snapchat has been left behind by a pretty big margin, when it comes to numbers. Facebook and Messenger Stories are now used by over 500 million users on a daily basis. The same case is for WhatsApp’s Status (its Stories feature) too. While for Instagram, the 500 million mark was crossed three months ago. In just 2 years, Facebook has revamped the Stories feature in such a way that now, every one in three Facebook users share/watch Stories every single day.
When it comes to Snapchat, the creator of this renowned feature, the platform only has about 190 million daily users.
Chart courtesy of: Statista.
The updated numbers were revealed by Mark Zuckerberg during Facebook’s Q1 2019 earnings call. Despite of such amazing developments, the Social Media Giant had to set aside $3 billion for a fine imposed by FTC over privacy violations.
Coming back to the Stories, Facebook has realized the feature's true potential as a cash cow for the company. COO Sheryl Sandberg recently announced that around 3 million advertisers have purchased Stories ads across Facebook, Messenger, Instagram and WhatsApp. Not only that, Sandberg also expressed the company’s intention to introduce a Stories Ad Network in the near future that will allow apps and services to feature Facebook’s Story ads and earn through them.
Many people might say that Facebook copied Snapchat’s idea to roll out one of its most successful features. However, the big numbers show that people are now enjoying using Stories across Facebook's family of apps, and that its popularity has expanded by leaps and bounds, thanks to the Social Media Giant.
Read next: Why is digital marketing important for businesses? (infographic)
When it comes to Snapchat, the creator of this renowned feature, the platform only has about 190 million daily users.
Chart courtesy of: Statista.
The updated numbers were revealed by Mark Zuckerberg during Facebook’s Q1 2019 earnings call. Despite of such amazing developments, the Social Media Giant had to set aside $3 billion for a fine imposed by FTC over privacy violations.
Coming back to the Stories, Facebook has realized the feature's true potential as a cash cow for the company. COO Sheryl Sandberg recently announced that around 3 million advertisers have purchased Stories ads across Facebook, Messenger, Instagram and WhatsApp. Not only that, Sandberg also expressed the company’s intention to introduce a Stories Ad Network in the near future that will allow apps and services to feature Facebook’s Story ads and earn through them.
Many people might say that Facebook copied Snapchat’s idea to roll out one of its most successful features. However, the big numbers show that people are now enjoying using Stories across Facebook's family of apps, and that its popularity has expanded by leaps and bounds, thanks to the Social Media Giant.
Read next: Why is digital marketing important for businesses? (infographic)
