No Significant Jump In Twitter’s Blue Subscriber Count Despite Launch Of Edit Button

The fact that Blue subscribers on Twitter are now being given the chance to edit their tweets would make one assume that people would opt to get the paid version of the service. But you’ll be shocked to learn how that isn’t the case.

Tweet editing is up for grabs only if you’re a paying member and despite it being an exclusive feature, there isn’t any huge increase in Blue Subscribers, new data has confirmed.

Insights taken from Sensor Tower have proved that Twitter isn’t seeing any huge increase in its revenue intake, especially when it comes down to its app rankings.

A chart illustrates the statistics of Blue Subscribers after the edit button was launched. The feature was for users in Canada, New Zealand, and Australia. Yes, the jump was there but it was not significant. Moreover, Twitter saw the rise of revenue on the platform and how the ranks varied in every region.

After that, the app was seen including the Tweet edit in the US this month, and that also saw a boost in its rankings.

But the huge increase did come last week on Sunday when the app shot up a few places in the US. There isn’t a lot to celebrate over here because it was too short-lived. Hence, you might assume tweet editing was in huge demand in the past but the stats just aren’t being aligned with it anymore.

The news is a huge blow to Twitter because after the price was raised back in July, many did appear to be willing to accept the chance as long as they would be allowed to edit their tweets.

Remember, this feature has been the most sought-after feature of all time and it was definitely a long time coming. But some experts feel these insights are based upon app rankings that are compared with so many others.

Each month, we’d see the spike take place as the users renewed the subscription so we don’t know how reliable this might be, after all.

Whatever the case may be, the buzz related to this has certainly died down with time. But we do feel it’s going to be very interesting to see the value of editing tweets in the future where users are provided with a 30-minute timeframe to edit the tweet up to five times in that particular period.

The other alternative is to simply erase the tweet and begin from scratch. Whatever the case may be, one thing is for sure. It’s a hype that many feel was definitely overblown. And Twitter’s reluctance to include such a feature in the first place is definitely mind-blowing to some which may have resulted in this behavior.

Maybe people aren’t keen on paying extra for such a feature after all. Maybe the ongoing economic recession is what’s troubling people across the board. All in all, there’s a lot that could be responsible.

Read next: Twitter Wants To Give Users More Control Over Who ‘Mentions’ Them On The Platform
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