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TikTok is introducing a Brand Lift Study feature that will help businesses to get the feedback about their advertising efforts and performance

The short-video- social media app TikTok has gained much popularity just in few years after its launch as it has almost 689 million users from all over the world and it is assumed that this app will get a billion users at the end of this year. The platform is now focusing more on its advertisement business to give a tough time to its competitors such as Facebook, YouTube and Twitter. After the introduction of brands profile on this platform, this app has now unveiled a new option named brand lift study that will assist different businesses and brands to get feedback from such a large number of audiences across the globe about the performance of their campaigns through a poll.

This will be an easy way for brands to get insight into their advertisement efforts and they will be able to focus on the areas where they are not good at. Brands will also be able to get information about the popularity of their business among users. The platform has stated that it has a massive power of audience that has created many trends; the new option will provide businesses a tactic to the outdated evaluating and optimization of a business character. Brands will be able to use trending or different types of music and graphics that will make the poll more fascinating and people really love these things on the platform.

However, the marketing competitor of the TikTok app named Facebook and Twitter already have these options and it provides an opportunity for businesses to get the complete details about the impact of their advertising efforts so that they can make their campaign efforts more engaging. The platform has said that it has created the option in such a way that users will have to give the answer of 1 of 4 queries that have posted by a marketing brand, but the main thing that brands will have to focus on they will have to post questions in such a way that looks realistic and organic.

The platform has also said that it will use Kantar as its 3rd party authentication measurement partner for its business lift studies that will put an additional layer of data assurance. Many brands can take the benefit of this latest option to understand the impact of their marketing campaigns among users across the world and they can put even more effort to attract more people. As the app is getting the highest downloading ratios that have attracted more brands to become part of it and get a large number of audiences, this option will also improve the marketing strategy of brands.


Read next: TikTok Adds a New Program Called “Jump” in Its Already Long List of Great Features

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