TikTok is testing a new user interface for its Creator Marketplace

Matt Navarra, a social media consultant, and industry commentator has recently tweeted that TikTok is testing an enhanced interface for its Creator Marketplace.

Previously, there was no convenient way to view campaigns, edit the Creator profile or View TikTok Creator Toolkit even.

This new interface will provide all these features and much more from the standpoint of a creator.

TikTok is a famous short-form video making an app that has gained mass popularity amid the coronavirus pandemic especially. Due to the implementations of lockdown and social distancing all over the world, people were bound within the sanctuary of their homes and turned towards different tech apps to carry on their work and education from home, along with seeking information and entertainment from these apps too.

People started turning towards TikTok because of the creative liberty that it gives. Users can create short-form videos on songs or can give out a message through the famous platform.

Due to the immense popularity, many big and small brands have started turning towards the platform for the promotion of their products and services.

Not only this, but TikTok stars are being invited by governments, as guest speakers to raise awareness regarding the coronavirus pandemic because these stars are from the general public and have an outreach far beyond any other platform at the moment.

TikTok Creator Marketplace is the official platform for brand and creator collaborations.

Through this Marketplace, creators can tap into TikTok’s exclusive first-party insights into growth trends, audience demos and preferences, best performing videos, and much more. Users can choose the best partners based on data provided by this Creator Marketplace.

By browsing through TikTok’s top storytellers, users can discover a good match for their brand and will be able to find out the right candidate who is capable to completely translate the message of the marketing campaign of the brand. Once the star discovery is made, Creator Marketplace will help with introductions through the platform, meeting the most popular creators is also possible.

TikTok’s mission is to capture and present the world’s creativity, moments, and knowledge that is useful, and that matters in everyday life. TikTok prides itself in empowering everyone to become a creator directly from their mobile phones. It also encourages users to form a community, share their talents, passion, and creative expression through their short videos.

With this motto in consideration, TikTok’s new updates regarding its Creator Marketplace will prove to be really handy and will make the user experience more profound, more efficient.

Read next: The Latest Study Reveals That Kids In Spain, US, And UK Spend Nearly As Much Time On TikTok As They Spend Watching YouTube Videos
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