Instagram’s Potential New Feature Could Change the Live Streaming Game

Live streaming has in many ways ended up becoming the name of the game for a lot of influencers and content creators. Using a combination of Facebook and Instagram can help these online digital influencers to get a lot more mileage for the content that they are creating, and it has also helped brands connect with their buyers a lot more than might have been the case otherwise.

This is something that has really changed the way we look at things like this and it is important to address these changes due to the reason that they have a tendency to impact how we use the internet as well as the several services that are available on it.

The only problem with live streaming is that you have to pick one platform on which you could end up doing it. For the most part looking into live-streaming is the kind of feature that can help you out a lot but if you have a sizeable audience on both Instagram as well as Facebook then you might want to try and look into figuring out which one matters more to you.

However, with all of that having been said and out of the way it is important to note that all of this might change due to a feature that Instagram is currently testing out, one that could very well be rolled out quite soon if all goes well. According to a screenshot shared by Alessandro Paluzzi (a mobile app developer), this feature will allow users to select an option that would enable simulcasting on both platforms, means creators can automatically broadcast their live videos to their fans on both Instagram and Facebook simultaneously, something that would help creators reach a much wider audience than might have been the case otherwise. This could potentially end up being a huge game changer for a lot of influencers and the like and it is something you should definitely try and look into all in all.


Want to Go live on both Instagram and Facebook at a time? We've good news for you.

Read next: Surge in Instagram Livestreaming Proves That Humans Are Indeed Social Creatures

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