The Fear of Fake Reviews is REAL! Buyers from various parts of the world are clamoring for strict action against fake reviews, as per a recent survey conducted by Bazaarvoice. Around 10,000 buyers from countries like USA, UK, and Australia took part in the survey. 72% of the participants voted in favor of the retailers taking rigid action against unauthentic reviews.
In simpler words, consumers are demanding for only genuine buyers to be able to post reviews about their experience with a product. The survey also revealed that the majority of the participants want there to be product testing and regular content screening to eradicate fake reviews.
When the subject of “Brand Trust’s Correlation to Fake Reviews” was shed light on, some interesting findings emerged.
Firstly, 54% of the participants said that they won’t buy a product if they come across fake reviews for it. 34% agreed that spotting fake reviews will cause them to lose faith in the concerned brand. And a whopping 82% claimed that they won’t purchase from a brand once they lose their trust in it.
The survey participants in the US said that brands that rely on fake reviews and betray the trust of loyal consumers should be fined around 15% of their yearly revenue (nearly 4 times more than the GDPR penalty method).
“Similar wording”, “bad grammar”, “misspellings” and “too many positive reviews” are some of the most common signs of spotting fake reviews, according to the respondents.
Let’s come to the importance of negative reviews for a second now. As per another recent survey conducted by TrustPilot, consumers mainly said that they are more likely to buy a product with an average rating and a large number of reviews than a product with perfect rating but a small number of reviews.
In fact, negative reviews vouch for a brand’s credibility in a way. Over 6 in every 10 respondents (62%) that took part in the Bazaarvoice survey said that they consider negative reviews important in their decision of buying a product. This is due to the fact that such reviews help them in learning about problems and issues associated with the product in question.
In short, people have become way more dependent on reviews now than they have ever been. However, they have also become good at identifying fraudulent reviews. While it’s understandable that marketers remain in a rush to collect reviews, it doesn’t give them permission to rely on dishonest means to increase their products’ ratings.
Take a look at this infographic for more insights:
Read next: Study: 1 in 3 business owners have no idea that Google determines search rankings [infographics]
In simpler words, consumers are demanding for only genuine buyers to be able to post reviews about their experience with a product. The survey also revealed that the majority of the participants want there to be product testing and regular content screening to eradicate fake reviews.
When the subject of “Brand Trust’s Correlation to Fake Reviews” was shed light on, some interesting findings emerged.
Firstly, 54% of the participants said that they won’t buy a product if they come across fake reviews for it. 34% agreed that spotting fake reviews will cause them to lose faith in the concerned brand. And a whopping 82% claimed that they won’t purchase from a brand once they lose their trust in it.
The survey participants in the US said that brands that rely on fake reviews and betray the trust of loyal consumers should be fined around 15% of their yearly revenue (nearly 4 times more than the GDPR penalty method).
“Similar wording”, “bad grammar”, “misspellings” and “too many positive reviews” are some of the most common signs of spotting fake reviews, according to the respondents.
Let’s come to the importance of negative reviews for a second now. As per another recent survey conducted by TrustPilot, consumers mainly said that they are more likely to buy a product with an average rating and a large number of reviews than a product with perfect rating but a small number of reviews.
In fact, negative reviews vouch for a brand’s credibility in a way. Over 6 in every 10 respondents (62%) that took part in the Bazaarvoice survey said that they consider negative reviews important in their decision of buying a product. This is due to the fact that such reviews help them in learning about problems and issues associated with the product in question.
In short, people have become way more dependent on reviews now than they have ever been. However, they have also become good at identifying fraudulent reviews. While it’s understandable that marketers remain in a rush to collect reviews, it doesn’t give them permission to rely on dishonest means to increase their products’ ratings.
Take a look at this infographic for more insights:
Read next: Study: 1 in 3 business owners have no idea that Google determines search rankings [infographics]