Instagram Will Now Globally Label the Misleading Content on Its Platform

Facebook might not be fact-checking political ads, but it is working on increasing its fact-checking program on Instagram in order to manage the misinformation on the platform.

The fact-checking program is now going beyond the US and people all over the world will see the warning labels on posts that might contain misinformation, examined by third-party experts and organizations.

Labels shown on Instagram are more obtrusive than Facebook, which help users easily identify fake news before actually believing it or finding more about it.

In a press release, Instagram elaborated that when a third-party labels any content fake or partly false, it is immediately removed from Explore and hashtag searches. Clear warning labels are also attached so that people who want to view, trust or share the content, do it by choice. Also, the labels will be seen in feed, profile, stories, and direct messages, globally.

Other than warning labels, the processes of Instagram to minimize the spread of fake content, will also expand and combined with the fact-checking systems of Facebook.

Instagram explained that the image matching technology will be used to identify if similar content is published on Facebook, label it and stop misinformation from spreading. From now on, if something is labeled fake or partially false on Facebook, similar content on Instagram will be labeled as well and vice versa.

Articles’ links from reliable sources will then be used along with rating about the news authenticity on labels to cross-check the post facts and expose the real truth behind misinformation. The reach of accounts that will repeatedly receive labels will be reduced by removing them from Explore and hashtag listings.

Except for political ads, the misinformation detection process of Facebook is improving and becoming more expansive.

Facebook is trying to control misinformation on its platforms, as it is creating problems for many because a number of people stay updated through Facebook.

Like in Samoa, a measles outbreak caused almost 70 causalities while several were injured and shifted to the hospital. This news was liked to anti-vaccination posts that circulated on Facebook.


Such issues bring more focus on controlling the misinformation on social media platforms. Not just any other news, political ads should also be brought under strict observation. Facebook is openly allowing politicians to mislead and lie to their voters in their digital campaigns, which can have severe consequences on any country’s political structure and policies and may affect the future in the long run.

However, despite leaving some loopholes in terms of political advertisements, Facebook and Instagram are taking the issue of misinformation seriously and putting efforts to keep platforms more trustworthy.



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