Facebook on the Road to Copy Instagram: “Popular Photos” in the Making

Social media is not unique anymore. When Snapchat launched their stories features, every other social media platform went cahoots on this update and instantly launched cloned features for their users. The examples of such platforms are Facebook and Instagram.

Facebook has been in the business for about 15 years, with millions of active users. However, Facebook has still not fully visualized their platform, for instance, long texts still overshadow the video and audio content on Facebook. Users are not usually interested in reading paragraphs when they are tired or checking Facebook in their short breaks.

For Facebook to engage people more in their content, it is necessary to enhance visual communication. Since the whole social media is busy in cloning one another, Facebook is no less. To pursue this, Facebook is trying to introduce a “Popular Photos” feature on its platform where the text will be limited to only 65 characters and images will take most place. The interesting thing about the feature is that it visually looks a lot like Instagram interface.

So how does it work?

You can take an example from how you watch videos on Facebook. When we click on a video, we are directed to a black screen where we see a “Watch more videos” option that keeps us whipping through more and more content.


Now, whenever you will click on a photo on your News Feed, you will be directed to a black screen where you will see a long list of images, just like on Instagram. You can watch public and friends-only images on images, which are shared by your friends or people they follow. The caption is also limited to only 65 characters, thus reducing the text on the screen.

Facebook has not left any leaf unturned in promoting Facebook through Instagram. You will often see notifications from Instagram on Facebook to follow people. Apart from it, an “Open Facebook” feature is also added on the Instagram Navigation sidebar that lets the traffic direct to Facebook in an instant.

Facebook is just a few steps away from fully cloning Instagram and leveraging its own app to benefit the parent network. According to TechCrunch, Facebook’s spokespersons have not commented on this newly tested feature, but it will eventually turn up.



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