Facebook Now Has 1.62 Billion Daily Active Users In Spite of Ongoing Controversies

Facebook has been going through a lot of scandals recently, and most of these scandals have a lot to do with the manner in which the social media platform has been operating as of late. The fact of the matter is that the scandal involving the spreading of misinformation through political ads has been a frequent talking point for the social media platform’s detractors, and yet it seems like Facebook’s growth has continued unchallenged in spite of the numerous controversies and scandals that are plaguing the platform’s reputation.

One thing to note is that a lot of publications have been commenting on the fact that Facebook is in decline. They cite numerous sources and continuously talk about how other social media platforms are starting to acquire a greater popularity with many of Facebook’s users moving over to those platforms, and it seems like all of this commentary was pretty much false because the fact of the matter is that Facebook has more users than ever before.

If we are just looking at Facebook’s own platform, it now has over 1.62 billion daily active users (DAUs), something that is quite interesting to note when you consider how many people are talking about leaving Facebook all in all.

If you count all of its users across platforms, Facebook and its various subsidiaries (including Instagram, WhatsApp and Messenger) have a user base of over 2.2 billion daily users, almost a third of the planet’s population.

What is truly incredible is that it is impossible to find another example of a service or product being so widely used every in modern history. This indicates a lot of things. One thing it indicates is that the vast majority of people that use Facebook either don’t care about the controversies that are currently surrounding the platform, or chances are that they just feel like there is no alternative for them which would give them service that is on par with what Facebook tends to provide, lending to the narrative that Facebook’s quality of service trumps any controversies that it might currently be embroiled in at this point in time all in all.

If you look at the statistics, during the third quarter of 2017, two years ago, Facebook had about 1.37 billion daily active users. This means that over the past two years, the social media platform has managed to acquire an additional userbase of 250 million users. This unabated growth is indicative of Facebook’s essentialness to the internet experience, although at some point the controversies are undoubtedly going to end up catching up to the platform.

It’s important to note that these numbers only reflect daily active users. If you look at monthly active users, the numbers jump up to 2.449 billion active users for Facebook’s own platform alone. Hence, while everyone with a Facebook account may not be looking into the using the platform every single day, it’s important to realize that accounts that don’t get checked daily are not inactive since hundreds of millions of Facebook’s users are active on a monthly basis rather than on a daily basis.

Globally, Facebook's average revenue per user is going steady at $2.24.

The third quarter report has indicated that Facebook is continuing to grow quite rapidly, and only time will tell whether or not the controversies it’s embroiled in are going to have any serious impact on how popular it actually is.

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