Facebook Will Now Allow More Publishers in More Regions to Use ‘Breaking News’ Tag

Facebook tested it ‘Breaking News’ post tag over the year and now it announced to make this available for more publishers in many other countries.

The company said that they tested the tag for many months and allowed around 100 publishers belonging to North America, Latin America, Europe, India and Australia to use “Breaking News” tag in the stories they covered.

According to Facebook's Product Manager, Joey Rhyu, this label engaged more people and helped users find important news for them.

Facebook is now expending the ‘breaking news’ tag to let Publishers in Australia, Argentina, Brazil, Canada, Chile, Colombia, France, Germany, Hong Kong, India, Italy, Ireland, Mexico, New Zealand, Peru, Portugal, Singapore, Spain, Switzerland and United Kingdom to use this feature. More publishers in the regions where the feature is already available will now have access to it.

Publishers that are allowed to use the breaking news tag by Facebook can apply it only once in a day to the post of their choice. Publishers can also set the time for how long the tag will appear on the story and make it stand out in the feed. The tag can only be set for up to six hours.

The tag does not affect the ranking of the post in news feed, however it makes it prominent out of all other stories with its red “Breaking” tag. Even then, the tag will improve the performance of the post.

Tag used for political, disaster, crime and business related posts was proved to be more beneficial during the test. Facebook is using such data to help publishers understand how to use the tag.

Third-party integration is also being improved by Facebook by letting Publishers use the “Breaking News” tags through Social News Desk and SocialFlow. Publishers can also use this tag after the post has gone live.

Along with Breaking News label, Facebook is also testing a dedicated news tab in some areas of U.S.

Though Facebook have already faced controversies regarding fake news, but is now experimenting more after announcing its stance on political advertising on Facebook.

Mark Zuckerberg has already given the statement about supporting the freedom of speech. It seems like Facebook is ready to play its role as news provider.

Whereas, the platform is already a new provider as many of the Americans find content of at least one news from Facebook. If the platform now officially work as news provider, it surely would cater a huge audience.

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