Google is not using Google Images to compete with online shopping platforms, instead the search giant is offering users a new option to compare a product that they like based on the image that they find in Google images search results, with the user in question being given the option to purchase the product in the side panel once they click on the image instead of being taken to a whole new page. The fact that purchasing products in this manner will require fewer clicks and that this is probably going to make the whole experience a lot more convenient for everyone involved will make sites like Pinterest which rely on users coming upon products via search engines and then purchasing said products on the site very nervous indeed.
The side panel that images will open in is also highly convenient because of the fact that you won’t be taken to a whole new page every time you click on an image, something that is definitely going to improve the user experience by reducing the amount of time that each user needs to spend going from one page to the next.
This foray into the world of eCommerce by Google is definitely going to provide some direct competition to content discovery platforms such as Pinterest, but it may also be a step in the right direction towards competing with the likes of Amazon as well.
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