SEO (search engine optimization) is essential for any website to rank, as with passing times only optimized content becomes discoverable through search engines. Using the right keywords, well researched content, optimizing titles and meta tags, ensuring that your website is user-friendly, and building high-quality backlinks is something that is needed to ensure traffic growth on the website and for it to appear at the top of Google search results.
To support this process, SEO tools play a crucial role in defining, refining, and automating your digital strategy.
There are many SEO tools available on the web that pro SEOs use to make their websites stand out in Google search results. We have made a list of the 20 best SEO tools that you can use in 2025 so your content can stand out among others.
Similarly, you need to see how much an SEO tool costs and if that cost justifies the flow of your work. Positive user feedback on SEO tools is also something that should be considered before you choose an SEO tool.
You also need to know why you need the SEO tool before going on the hunt for one. You may need SEO tools for different purposes, like SEO audits, keyword research, link building, keyword positioning, competitor analysis, and for on-page analysis, or you may need an SEO tool for all of these things.
We have categorized the best SEO tools into five parts:
If you are looking for an SEO tool to explore trending topics, Exploding Topics is the best tool as it scans the whole internet to look for the latest trends, including blogs, search engines, websites, and forums.
This helps in spotting early trends that are gaining traction across the internet. Even though you cannot search for anything you want on Exploding Topics, you can still explore in relevant categories. The free version of Exploding Topics helps explore trending topics whenever you want, but its paid version can help you get reports, alerts, and trend tracking by product category.
After you sign up for the PowerSuite website, you get access to the top 10,000 backlinks per site. It is a great tool if you want to work on your backlinks and want to identify which areas need improvement.
It also spots many trends in referral traffic, bounce rates, and site performance, and can compare two sites side by side to highlight differences and similarities. It is a great website if you want to spy on competitors and see what type of strategies are working for them.
BuzzSumo is a powerful content research tool that helps marketers discover trending topics, analyze competitors, and uncover content opportunities. By analyzing the performance of articles across various platforms, BuzzSumo provides insights into the most shared and linked content within a specific niche or industry. It helps marketers identify top influencers, track content performance, and refine their content strategy based on real-time data. BuzzSumo is particularly valuable for content marketers aiming to generate ideas for blog posts, social media campaigns, or outreach strategies.
By using Diib, you can react fast to SERP changes and always keep an eye on any changes happening in SEO. The only drawback of Diib is that it has a $99 startup fee, and you have to pay $14.99 monthly afterwards.
Yext also analyzes the tone of reviews and helps you reply to reviews manually or through an auto-response. Yext is a paid SEO tool, but its pricing isn’t public, so you will have to contact Yext to learn about the pricing.
Search Console can be used for several things, like confirming if Google is indexing your page properly, monitoring any problems occurring on the website, submitting your sitemaps, and alerting you about any security issues on the website. So even if you are not an expert in technical SEO, Google’s Search Console can help you with that.
Ahrefs works as a site explorer and analyzes the website for keyword rankings, backlinks, and traffic, and it also works as a keywords explorer, which looks at search volume, page rankings for a keyword, and any difficulty. It also provides users with a competitor analysis, which helps you in finding keywords that their competitors are ranking for.
If you are not a technical SEO expert, it may be a little difficult for you to grasp Screaming Frog, but once you get involved with an SEO audit, you will catch up soon. Screaming Frog crawls through the website, and a total of 500 URLs can be crawled with the free version of this SEO tool. Once you get the paid version at $249 per year, you can get unlimited URL crawls with increased functionality.
Are you a digital marketer looking to reach a targeted audience? Advertise on Digital Information World Blog and boost your brand's visibility today!
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To support this process, SEO tools play a crucial role in defining, refining, and automating your digital strategy.
There are many SEO tools available on the web that pro SEOs use to make their websites stand out in Google search results. We have made a list of the 20 best SEO tools that you can use in 2025 so your content can stand out among others.
Choosing a Tool for SEO
There are different types and varieties of SEO tools, and you need to figure out what is best for you according to your content and website. If you are new to SEO tools, there are some beginner-friendly ones available.Similarly, you need to see how much an SEO tool costs and if that cost justifies the flow of your work. Positive user feedback on SEO tools is also something that should be considered before you choose an SEO tool.
You also need to know why you need the SEO tool before going on the hunt for one. You may need SEO tools for different purposes, like SEO audits, keyword research, link building, keyword positioning, competitor analysis, and for on-page analysis, or you may need an SEO tool for all of these things.
We have categorized the best SEO tools into five parts:
- Best Free SEO Tool
- Best AI-Powered SEO Tools
- Best Local SEO Tools
- Best Google SEO Tools
- Best Paid SEO Tools
Best Free SEO Tools
If you are a beginner, it is best that you start from a free SEO tool so can get a hang of these tools and get familiar with their functions and features. The tools mentioned below aren’t completely free, but they have some free plans for beginners.1- Exploding Topics
If you are looking for an SEO tool to explore trending topics, Exploding Topics is the best tool as it scans the whole internet to look for the latest trends, including blogs, search engines, websites, and forums.
This helps in spotting early trends that are gaining traction across the internet. Even though you cannot search for anything you want on Exploding Topics, you can still explore in relevant categories. The free version of Exploding Topics helps explore trending topics whenever you want, but its paid version can help you get reports, alerts, and trend tracking by product category.
2- PowerSuite
PowerSuite’s Free Backlinks Checker helps you analyze and monitor the backlinks that point to your website, and it helps you improve your SEO rankings. This tool helps track backlinks of any domain and includes InLink rank. It also highlights new and lost backlinks and helps focus on quality and not just quantity.After you sign up for the PowerSuite website, you get access to the top 10,000 backlinks per site. It is a great tool if you want to work on your backlinks and want to identify which areas need improvement.
3- SimilarWeb
To check how your blog or website's public profile is performing online, you can use SimilarWeb, as it offers solid data for a basic analysis. You only have to enter a URL to get estimates for user engagement, traffic, traffic sources, and audience demographics.
It also spots many trends in referral traffic, bounce rates, and site performance, and can compare two sites side by side to highlight differences and similarities. It is a great website if you want to spy on competitors and see what type of strategies are working for them.
4- ChatGPT
ChatGPT is an AI-powered chatbot by OpenAI designed to generate human-like responses and assist with a variety of tasks, including content creation, customer support, brainstorming, and SEO optimization. It can craft articles, suggest blog post ideas, generate keyword-rich content, and assist with detailed SEO research. With advanced natural language processing, ChatGPT aids content marketers in creating SEO-friendly content quickly and efficiently. While not solely an SEO tool, it is increasingly integrated into content strategy workflows to improve productivity and streamline the content development process.5- Ubersuggest
Ubersuggest is a comprehensive SEO tool developed by Neil Patel that offers keyword research, domain analysis, and content suggestions tailored to improve search visibility. It allows users to discover profitable keywords, assess their competition's top-performing pages, and receive actionable recommendations to enhance website traffic. The platform also includes features like backlink tracking, rank monitoring, and site audits, making it especially useful for individuals and small businesses aiming to optimize their digital strategy without investing in expensive enterprise tools. Ubersuggest’s free version limits daily searches and offers less accurate backlink and keyword data than premium tools.- Also read: The essential web tools list we can't live without — click here to explore our top recommendations!
Best AI-Powered SEO Tools
As it is an era of AI now, many SEO tools have incorporated AI for better functioning. With the help of AI-powered SEO tools, you can help build your content that ranks well, with AI’s ability to process large amounts of data to create quick SEO insights to help.1- Outranking
Outranking is a paid SEO tool, whose pricing starts from $29 per month, but the free version is also available with limited access. It is designed specifically to give you customizable SEO outlines using AI based on your location, website, language, keyword, and title. It also helps users in optimizing content that is good for rankings, and gives content briefs to writers. Outranking is best for freelancers and SEO experts who write SEO content regularly, as it helps speed up content planning.2- BuzzSumo
BuzzSumo is a powerful content research tool that helps marketers discover trending topics, analyze competitors, and uncover content opportunities. By analyzing the performance of articles across various platforms, BuzzSumo provides insights into the most shared and linked content within a specific niche or industry. It helps marketers identify top influencers, track content performance, and refine their content strategy based on real-time data. BuzzSumo is particularly valuable for content marketers aiming to generate ideas for blog posts, social media campaigns, or outreach strategies.
3- Keyword Insights
Keyword Insights helps you do keyword research by grouping related keywords in clusters using AI. It generates outlines on the basis of current top-ranking content and also uses sources like Reddit, Quora, and People Also Ask. One of the key benefits of using Keyword Insights is that it builds topical authority, which helps with rankings and speeds up content planning with AI-generated outlines. It is a paid tool, with a $1 trial for 4 days, while the paid plans start with $58 per month.4- Diib
Diib helps you track the real-time performance of your keywords by using AI. It lets you track keywords that are important and sends alerts when rankings drop or rise, and uses AI tools to monitor SEO health on the website.By using Diib, you can react fast to SERP changes and always keep an eye on any changes happening in SEO. The only drawback of Diib is that it has a $99 startup fee, and you have to pay $14.99 monthly afterwards.
5- HubSpot
For SEO Optimization, HubSpot’s SEO Marketing Software gives AI-powered suggestions to improve your website’s SEO. The tool analyzes the content using AI and gives optimization tips according to the impact on search rankings. HubSpot also uses AI to generate content and suggest meta tags, keywords, and outlines, which helps with the website’s SEO content even without having deep knowledge. It also gives meaningful and deep SEO reports to help you take a look at what’s missing.6- Surfer SEO
Surfer SEO is a content optimization tool that combines real-time data analysis with SEO recommendations to improve search visibility. It helps content creators and digital marketers craft SEO-friendly articles by analyzing top-performing pages for a given keyword and suggesting ideal word count, keyword density, headings, and structure. Surfer’s intuitive interface streamlines content audits, on-page optimization, and competitor benchmarking, making it especially valuable for agencies and freelance writers aiming for higher SERP rankings. With features like Content Editor, SERP Analyzer, and Grow Flow, Surfer SEO aligns content strategy with search engine expectations.- You might like: Best Pop Up Builders for Your Website
Best Local SEO Tools
1- GeoRanker
GeoRanker is a helpful local SEO tool if you want to know how your website is ranking for specific keywords in specific cities or countries. It tracks all the changes in the rankings and compares the rankings with the competitors. GeoRanker is best for businesses that have different branches and work in different locations. The only drawback of this tool is that it has limited free access, and its paid plan starts at $99 per month.2- LocaliQ
LocaliQ’s Free Business Listings Grader checks your business information across online directories and verifies that your business name, address, and zip code are accurate. It compares your business on other listings on different platforms like Yelp, eLocal, Google, Waze, and more, and identifies any inaccuracies so you can fix them. It is important to do so because if your listings are updated, it helps your business show up in local search and improves your trust with customers.3- Yext
Yext organizes and tracks customer reviews from different websites using API integrations to improve the visibility of your website. It immediately sends alerts when new reviews are posted and gathers them under one dashboard.Yext also analyzes the tone of reviews and helps you reply to reviews manually or through an auto-response. Yext is a paid SEO tool, but its pricing isn’t public, so you will have to contact Yext to learn about the pricing.
Best Google-owned SEO Tools
Google has put forward some beneficial SEO tools for people to use, which are completely free and provide you with all the aspects that can improve the rankings of your websites on Google. The three best Google SEO tools are as follows:1- Search Console
For many people, technical SEO seems very hard, but with the help of Google’s Search Console, you can analyze and track issues regarding technical SEO on your website.
Search Console can be used for several things, like confirming if Google is indexing your page properly, monitoring any problems occurring on the website, submitting your sitemaps, and alerting you about any security issues on the website. So even if you are not an expert in technical SEO, Google’s Search Console can help you with that.
2- Google Trends
If you are looking for an SEO tool for timely keyword planning, try Google Trends as it provides you with a real-time keyword popularity report, which shows how many people are searching for keywords over time. It doesn’t just show how many people are interested in a keyword, it shows how people’s interests are changing over time. You can filter the results on Google Trends according to region, time, and search type, like news or images, and it shows the results relevant to your query.3- Google Analytics 4
Google Analytics 4 (GA4) is an SEO tool by Google that shows how people arrive on your website and interact with it. It provides you with valuable insights like how much traffic is on your website, which type of blog posts and websites get the most traffic, and which pages are losing traffic. GA4 is the newer version of Google Analytics and has many updated features that track user behavior accurately.4- Google Business Profile
Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. By creating and optimizing a Google Business Profile, businesses can enhance local SEO visibility, ensuring they appear in relevant local search results. It enables businesses to provide essential information like hours of operation, location, contact details, and customer reviews. Additionally, businesses can post updates, share images, and interact with customers, improving engagement and building trust within their local community.
Best Paid SEO Tools
Now comes the list of best paid SEO tools, which offer a variety of features only if you pay for them. This means that you must have a budget while opting for these SEO tools, and when you use them, they provide you with the best experience that can help you get traffic on your website with the right SEO strategy.1- Ahrefs
Ahrefs is one of the best tools when it comes to SEO, and its plan starts at $99, with a $199 Standard Monthly Plan. It provides you with all the things that are needed for SEO, like rank tracking, keyword research, and competitor analysis.
Ahrefs works as a site explorer and analyzes the website for keyword rankings, backlinks, and traffic, and it also works as a keywords explorer, which looks at search volume, page rankings for a keyword, and any difficulty. It also provides users with a competitor analysis, which helps you in finding keywords that their competitors are ranking for.
2- Semrush
Although Ahrefs provides good SEO analysis reports and suggestions, Semrush does it in more depth and detail with a paid plan of $130 a month. It provides users with search volume trends, keyword intent, PPC keyword data, and more detailed keyword metrics. Ahrefs is better than Semrush in more rank-tracking features and technical SEO audits, while Semrush works best for highly technical users.3- Screaming Frog
If you are having any SEO issues on your website, try Screaming Frog as it deals with issues like bad titles, broken links, incorrect redirects, and meta tags. It is similar to Google Search Console, but points out more specific issues so you can fix them as soon as possible.If you are not a technical SEO expert, it may be a little difficult for you to grasp Screaming Frog, but once you get involved with an SEO audit, you will catch up soon. Screaming Frog crawls through the website, and a total of 500 URLs can be crawled with the free version of this SEO tool. Once you get the paid version at $249 per year, you can get unlimited URL crawls with increased functionality.
4- AnswerThePublic
With the help of AnswerThePublic, you can generate content ideas directly from real searches people make on Google and its variations from autocomplete suggestions. Although it is a bit different from SEO keyword search tools, it helps you come up with keywords and then provides information about the specific keyword, like its search volume and cost-per-click. Another interesting thing about AnswerThePublic is that it has added sites like YouTube, Bing, TikTok, and Amazon, so you can get an idea about what people are searching on these websites. Once you are registered on this website, you can get 3 free reports per day, while its paid plans start from $9 per month.Top 20 Best SEO Tools in 2025
Above was the list for the top 20 SEO tools that you can use to drive traffic to your website and generate leads for a long-term business plan. SEO is getting more and more competitive with time, so it is best to keep up with the trends. Manual keyword guessing is a thing of the past now, as it won’t help your website rank well. You also need these SEO tools to compete with other websites by identifying the weak points in your SEO strategies.Are you a digital marketer looking to reach a targeted audience? Advertise on Digital Information World Blog and boost your brand's visibility today!
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