iPhone maker Apple has confirmed the inclusion of a list of AI search providers in its Safari Browser. This will soon be available as a non-default option on iPhones, iPads, and Macs.
Bloomberg says Apple’s Senior Vice President shared the news during his court testimony recently, where he confirmed that it was in the works. This is also the first time that Apple mentioned the figure for a fall in searches for Safari. Therefore, it makes sense that the inclusion of AI sources would be key to providing alternative means to search for data.
The matter is a lucrative one with the company and other search engines, where Apple would receive a share of advertising revenue through searches. Therefore, even if it’s on the lower end of usage, it would still make money, but less than before. Let’s not forget that Google might soon be stripped of Chrome, which would reduce its power to work as a monopoly in the search industry.
Apple is currently generating $20 billion around the globe through revenue shares from Google search via Safari on Apple products. The testimony today arose as part of the evidence for Alphabet’s monopoly legal battle. This might mean its contract with Apple, where Google works as the default across Apple products, would go down the drain.
Apple is very reliant on third-party firms for crucial AI functionality across devices.
We’ve witnessed Apple work hand in hand with ChatGPT to better Siri’s services as part of the initial wave of intelligence features from Apple. Under this deal, the company is said to be providing access to ChatGPT to Apple without any additional costs in return for great exposure. This entails the potential to convert users to paid subscribers.
To be placed inside Safari, it appears that Apple might wish to hit revenue sharing programs that are equal to what it generates through the Android maker Google. However, Apple says it looks forward to AI providers getting better and more competitive than Google in terms of general questions, and more in-depth search indexes.
Image: DIW-Aigen
Read next: TikTok Leads Screen Time Cut Searches, Study Shows Rising User Concern Across Major Social Apps
Bloomberg says Apple’s Senior Vice President shared the news during his court testimony recently, where he confirmed that it was in the works. This is also the first time that Apple mentioned the figure for a fall in searches for Safari. Therefore, it makes sense that the inclusion of AI sources would be key to providing alternative means to search for data.
The matter is a lucrative one with the company and other search engines, where Apple would receive a share of advertising revenue through searches. Therefore, even if it’s on the lower end of usage, it would still make money, but less than before. Let’s not forget that Google might soon be stripped of Chrome, which would reduce its power to work as a monopoly in the search industry.
Apple is currently generating $20 billion around the globe through revenue shares from Google search via Safari on Apple products. The testimony today arose as part of the evidence for Alphabet’s monopoly legal battle. This might mean its contract with Apple, where Google works as the default across Apple products, would go down the drain.
Apple is very reliant on third-party firms for crucial AI functionality across devices.
We’ve witnessed Apple work hand in hand with ChatGPT to better Siri’s services as part of the initial wave of intelligence features from Apple. Under this deal, the company is said to be providing access to ChatGPT to Apple without any additional costs in return for great exposure. This entails the potential to convert users to paid subscribers.
To be placed inside Safari, it appears that Apple might wish to hit revenue sharing programs that are equal to what it generates through the Android maker Google. However, Apple says it looks forward to AI providers getting better and more competitive than Google in terms of general questions, and more in-depth search indexes.
Image: DIW-Aigen
Read next: TikTok Leads Screen Time Cut Searches, Study Shows Rising User Concern Across Major Social Apps
