Social media sentiment analysis tools use AI and study each and every word of a text and analyze the tone through the context. Then they show what was the sentiment or emotion behind the words used. In this way, brands can have a deeper knowledge of their customers or reviewers behavior towards them. This can also help companies in making products free from issues highlighted by customers.
But there are many social media analysis tools available online. They have different capacities and charges per month. So we've complied a list of best social media analysis tools available in 2025:
Talkwalker
Talkwalker excels as a versatile platform with advanced sentiment analysis, video engagement tracking, and social listening features. It can analyze sentiments from 150 different platforms and provide contextual understanding of texts. Talkwaker also shows sentiments behind different parts of the same product. In this way, users can have better reviews of their products.
Larger firms may find the tool ideal, while smaller companies could struggle with its higher cost.
Meltwater
It is a multilingual platform that analyzes textual data from a variety of sources including radio and TV. It also offers users a bar graph that illustrates the frequency of texts associated with each emotion. This allows for easy comparison of various emotions across analyzed texts, giving users a clearer view of their products' popularity.
The tool is expensive and suits multinational companies that require sophisticated tools to run online campaigns. Which means it is not a good option for individuals or small businesses.
Hootsuite
Hootsuite is the best one available for social media analysis. It is fully integrated with its full suite of social media management. Besides providing social media analysis to show you sentiments behind wording, the tool also provides a graph showing sentiment change over time. It also tells users what emotion most accurately shows the comments and reviews of social media users about their products.
The tool is a great choice for large businesses. Though it is a good tool, it is expensive, costing $99 per month for its professional plan.
But if you cannot afford this paid plan, Hootsuite also offers a free brand sentiment analyzer that covers the basics.
Brand24
Brand24 provides marketers qualitative and quantitative analysis. This tool not only shows sentiment behind texts, but also calculates the influence a text mentioning the brand has. So it is a great choice for big enterprises having a wider reach and scope on social media.
It uses the metrics of influencer score that shows how popular a person or website is which has mentioned you, and Estimated Social Media Reach that calculates how many people could have seen a text mentioning your brand name.
Because it provides a variety of services, it is expensive too; its individual plan costs around $119 per month. But it is not much for giant enterprises.
Buffer
Finally, there is a cheap social media analysis tool for individuals and small teams. Buffer is not as advanced as other tools, but it is enough for individuals and small creators. The tool has all basic social media analytic features and provides users clear charts to show results. Its feature of Quickchart lets users create a sentiment graph from any alert. It has the feature of emotional analysis that shows each mention with an emotion.
Being cheaper, it offers a monthly plan for individuals for $41 and Pro plan for $83.
Awario
A brand monitoring tool, Awario is a great option for small teams and individuals, especially those who sell through Facebook or Instagram. Just like Buffer, it offers basic social media analysis tools to users. Awario offers smart filters which allow users to filter specific sentiments associated with specific words. And Awario leads can track complaints about competitors’ products after users set up a specific type of alert.
Its plan for individual stats at $29 for a month and the Pro plan for $89 for a month.
Mentionlytics
Though without social management features, Mentionlytics is one of the best tools for sentiment analysis. The tool allows users to customize the dashboard and add client accounts, which is a good option for agencies. The plus point of this tool: it also finds those mentions that do not even tag businesses or accounts. Users can also create white label reports, which means that they can use reports created for their clients. And it also offers Share of Voice charts so users can compare their sentiments with their competitors.
Its paid plans start at $41 per month.
Agorapulse
A social media sentiment analysis tool which is not as advanced as the ones mentioned first, but it provides all basic analytic tools to users. So the tool is a good option for inexperienced users. Its plus points are that it provides a variety of options, like text, video etc., for analysis and its analytics are simple and clear.
Its paid plan starts at $79 a month, which is more expensive than other less advanced tools on the list.
Exolyt
Exolyt is exclusively for TikTok which is its biggest drawback. But if you are on TikTok, it will do the job of TikTok sentiment analysis perfectly. It can provide sentiment analysis of multiple keywords in the form of percentage and sentiment change over time. Also, users do not have to enter their own TikTok account in it to use the tool. They can just monitor any brand or product by entering keywords into the tool.
Another issue for many users could be its pricey plan. It offers all its main features for $400 a month, which might be too much for many.
Keyhole
Keyhole is another good option for social media sentiment analysis. It allows users to track hashtags as well as creator accounts. It has a keyword feature that provides users with a list of words perceived as negative or positive among social media users. This allows brands to know how certain things are being perceived on social media. Its sentiment timeline makes popular topics on social media known to users so they could also participate in them or analyze them.
It is known to be pricey and a good option for experienced users.
Social Searcher
Social Searcher only offers basic analysis features. As users are allowed only one topic monitoring session in a month. So comparatively, it is nowhere near the more advanced tools in features. What makes it still worthy of mentioning is its free plan. If someone cannot afford the advanced tools, they could use Social Searcher.
How To Improve Brand Sentiment on Social Media?
To consistently enhance brand sentiment on social media, marketers and analysts must actively monitor customer perceptions of their own and competitors’ products. If positive sentiment of your competitors’ products is increasing, then that means you are losing potential customers and must review your products or services.
If your competitors are getting successful, there is nothing wrong in finding out what strategies they have used. Then try to copy those strategies and see if they work for you as well or not. And remember that it is a long process and will take some time, so do not implement all strategies at once.
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