X’s struggle for survival has led to many haphazard attempts to cater to as many users as possible. With advertisers exiting en masse, Elon Musk has tried his level best to turn X into a video streaming platform to improve its chances for the future. This has involved imploring Mr. Beast, the most popular YouTuber in the world, to upload videos directly to X, but his requests were denied due to the lower ad revenue he expected to receive.
Image: MRBeast
In spite of the fact that this is the case, Elon Musk seems to have managed to get some success at long last. Mr. Beast has now uploaded a video to X, which Linda Yaccarino, the new CEO, has proudly reposted about on her profile. X is claiming that this is the platform’s first step into becoming a video streaming hub, but with all of that having been said and now out of the way, it is important to note that this isn’t a new video.
Rather, Mr. Beast has reuploaded a popular video from his YouTube channel because of the fact that this is the sort of thing that could potentially end up testing out the revenue share. He has stated that he will post his earnings in a week, but regardless, this is certainly a victory for Elon Musk.
The embattled owner of X has frequently claimed that his platform can compete with YouTube. The results of this test may very well end up determining whether or not there is any degree of veracity to his claims.
Of course, Musk’s outspoken views about certain matters might get in the way, particularly his views on trans rights. Since Mr. Beast has a transgender team member, this might become a cause for friction down the line. For now, it seems that the fate of the platform lies in how much money Mr. Beast earns from this particular video. Considering he rakes over $1 million per video on YouTube, it will be a tall hill for X to climb, and Musk might throw every dollar he has at it to make it happen.
Read next: Google Updates Its Incognito Mode Disclaimer To Better Display Its Data Collection Practices
In spite of the fact that this is the case, Elon Musk seems to have managed to get some success at long last. Mr. Beast has now uploaded a video to X, which Linda Yaccarino, the new CEO, has proudly reposted about on her profile. X is claiming that this is the platform’s first step into becoming a video streaming hub, but with all of that having been said and now out of the way, it is important to note that this isn’t a new video.
$1 Car vs $100,000,000 Car!!!
— MrBeast (@MrBeast) January 15, 2024
I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it. Will share ad rev next week ❤️ pic.twitter.com/amSSmddFht
Rather, Mr. Beast has reuploaded a popular video from his YouTube channel because of the fact that this is the sort of thing that could potentially end up testing out the revenue share. He has stated that he will post his earnings in a week, but regardless, this is certainly a victory for Elon Musk.
The embattled owner of X has frequently claimed that his platform can compete with YouTube. The results of this test may very well end up determining whether or not there is any degree of veracity to his claims.
Of course, Musk’s outspoken views about certain matters might get in the way, particularly his views on trans rights. Since Mr. Beast has a transgender team member, this might become a cause for friction down the line. For now, it seems that the fate of the platform lies in how much money Mr. Beast earns from this particular video. Considering he rakes over $1 million per video on YouTube, it will be a tall hill for X to climb, and Musk might throw every dollar he has at it to make it happen.
Read next: Google Updates Its Incognito Mode Disclaimer To Better Display Its Data Collection Practices
