Meta Collaborates With Ray Ban to Compete With GPT-4V

After releasing its AI based voice cloning tech Audiobox, Meta is set to offer Open AI further competition through a collaboration with Ray Ban that will see it create smart glasses which incorporate multimodal AI with all things having been considered and taken into account. The company is looking to launch this tech in 2024, with Meta’s CTO Andrew Bosworth announcing this in an Instagram post.

With all of that having been said and now out of the way, it is important to note that these glasses will cost $299 to start with, and they will be a direct competitor to GPT-4V. They are a multimodal version of a pair of spectacles that Meta has already partially rolled out which can be operated through voice controls, and the new variant will incorporate far more features into the mix.

The ChatGPT app has been offering a visual component to its AI, and it will be interesting to see if Meta is able to find success with this new product given the largely failed launch of Google Glass. Smart glasses have been on the minds of tech juggernauts for quite some time now, and it might be possible for AI to finally bring them to center stage.

This is also one of the few examples of dedicated AI hardware making its way to the market. Based on the announcement video, it appears that the hardware will need to pair with a smartphone to be fully functional, and that may hamper its ability to reach the level of popularity that it will require in order to sustain an adequate amount of revenue.

One thing that might actually aid these glasses in acquiring a decent market share is that they are bringing Ray Ban into the mix. Such a collaboration may prove fruitful because of the fact that this is the sort of thing that could potentially end up avoiding some of the design pitfalls that held Google Glass back.

With Open AI upping the ante with GPT-4, it was only a matter of time before Meta had to follow suit. The ensuing AI wars will likely yield further advancements, and considering how many big name companies are entering the AI arena, consumers will soon experience an influx of new products of which these glasses will be just one segment.
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