Temu Tops App Store Rankings for 2023, Puts Amazon in Jeopardy

With 2023 finally drawing to a close, an analysis of which apps ended up receiving the highest quantity of downloads on the app store can be useful because of the fact that this is the sort of thing that could potentially end up determining the direction in which the industry might be headed. It turns out that Temu became the most downloaded app on the App Store this year, at least in terms of free apps.

With all of that having been said and now out of the way, it is important to note that the Chinese ecommerce platform has been receiving a higher level of engagement than Amazon as of late. This seems to suggest that the tide is shifting in its direction, something that would make Amazon’s status as the foremost ecommerce platform in the world less concrete than might have been the case otherwise.

This wouldn’t be the first time that a Chinese app put American platforms in peril, with TikTok turning the world of social media and short form video streaming on its head after being released. The second most downloaded free app for iOS turned out to be CapCut, which is exclusively geared towards TikTok users that want to be able to create unique edits for their content.

Chinese companies dominated the top ten rankings, with TikTok coming in at number 5, with Google and Meta populating most of the other spots. Threads came in second, potentially putting Twitter, now known as X, at risk of becoming irrelevant, with Instagram and WhatsApp reaching 6th and 9th place respectively with all things having been considered and taken into account.

As for Google, the app for its search engine reached the 7th spot, followed by YouTube at number 8 and Gmail at number 10. The only app that didn’t come from China or either of the two tech juggernauts named above was HBO Max, which just goes to show that the streaming service is managing to make a lot of headway in its battle against Netflix.

The most popular free game of 2023 turned out to be Monopoly Go, with Roblox following closely at number 2, and Minecraft topped the rankings when it came to paid games. These games are seeing quite a lot of popularity on the iPhone, which seems to indicate that their user base will remain strong in 2024.

Read next: The Most Popular News Stories of 2023 Revealed
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