Google's 2024 Election Shuffle - AI Adjustments Take Center Stage

This Tuesday, Google, part of the Alphabet family, spilled the beans on their game plan for the 2024 U.S. Presidential showdown. They're tweaking the gears to make sure their chatbot Bard and search wizardry don’t go haywire with election queries. As per a press release published by Susan Jasper Google's VP, Trust & Safety Solutions, these new rules will kick in early 2024.

Jasper, further explained that, "To safeguard our platforms, we have long standing policies that inform how we approach areas like manipulated media, hate and harassment, incitement to violence, and demonstrably false claims that could undermine democratic processes. For over a decade, we’ve leveraged machine learning classifiers and AI to identify and remove content that violates these policies. And now, with the recent advances in our Large Language Models (LLMs), we’re experimenting with building faster and more adaptable enforcement systems. Early results indicate that this will enable us to remain nimble and take action even more quickly when new threats emerge.

She added further, "We’re also focused on taking a principled and responsible approach to introducing generative AI products – including Search Generative Experience (SGE) and Bard – where we’ve prioritized testing for safety risks ranging from cybersecurity vulnerabilities to misinformation and fairness. Beginning early next year, in preparation for the 2024 elections and out of an abundance of caution on such an important topic, we’ll restrict the types of election-related queries for which Bard and SGE will return responses."

2024 is gearing up to be a year of political rollercoasters, not just in the U.S. but also in India and South Africa. Google, wanting to be the savvy sidekick to voters and campaigners, is dialing up its focus on how artificial intelligence (AI) can tag along for the ride.

Over in the Meta universe (that’s Facebook’s parent company), they dropped a bomb in November—political bigwigs and advertisers in the rulebook zone won’t get to use their fancy new AI advertising tools. And if you're tinkering with AI to jazz up your political ads on Facebook or Instagram, you've got to spill the beans about it.

Elon Musk's social media playground, X, caught the spotlight too. They had a no-politics rule globally since 2019, but come August, they did a U-turn. Now, U.S. candidates and political hotshots can strut their stuff with political ads. Plus, they're beefing up their safety and election squad for the upcoming U.S. showdown.

On the world stage, governments are gearing up for a showdown with AI. The European Union is cooking up new rules to make Big Tech labels on their platforms shout out loud about political ads—who's footing the bill, how much, and which elections they're gunning for. It’s like a dance where everyone's got to show their cards, clearing up the fog in the digital democracy waltz.

Photo: DIW-AIgen

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