Meta, the big boss behind Facebook and Instagram, has just put its foot down on those crafty political ads. You know, the ones that use that super-smart AI to make it look like politicians are saying things they never would (or at least, never did). Starting next year, Meta is rolling out a new "no secrets" policy: if an ad uses AI to tweak or totally make up stuff, they've got to come clean about it.
Imagine scrolling through your feed and seeing an ad where it looks like a politician is breakdancing. You might think, "Wow, they've got moves!" But with Meta's new rule, they'll have to tell you if it's the AI doing a bit of digital manipulation.
Nick Clegg, the guy with the top hat at Meta's global affairs (okay, maybe no top hat), says that advertisers have to spill the beans if they've been playing with their digital toolset to create these ads. They want to make sure that what you see is what you get—or at least, that you know when you're not.
Before this, Reuters let slip that Meta told political ad makers to keep their AI tools in the toolbox. This seems like Meta's way of saying, "Keep it genuine, or at least drop a hint when we're dipping into the land of digital makeovers."
As we all gear up for the next big election, lawmakers are also scribbling down some rules of their own about this AI ad blunders. So Meta's just getting ahead of the game. It's all about keeping things crystal clear—well, as clear as things can get in the world of politics! ;)
Read next: Invisible Reading: Meta's New DM Receipts Privacy Feature
Imagine scrolling through your feed and seeing an ad where it looks like a politician is breakdancing. You might think, "Wow, they've got moves!" But with Meta's new rule, they'll have to tell you if it's the AI doing a bit of digital manipulation.
This builds on Meta’s industry leading transparency measures for political ads. These advertisers are required to complete an authorization process & include a “Paid for by” disclaimer on their ads, which are then stored in our public Ad Library for 7 years.
— Nick Clegg (@nickclegg) November 8, 2023
Nick Clegg, the guy with the top hat at Meta's global affairs (okay, maybe no top hat), says that advertisers have to spill the beans if they've been playing with their digital toolset to create these ads. They want to make sure that what you see is what you get—or at least, that you know when you're not.
- Also read: AI Generated Content Shows Explosive Growth
"Meta will add information on the ad when an advertiser discloses in the advertising flow that the content is digitally created or altered.", clarified a Facebook blog post. Adding further, "This information will also appear in the Ad Library."
Before this, Reuters let slip that Meta told political ad makers to keep their AI tools in the toolbox. This seems like Meta's way of saying, "Keep it genuine, or at least drop a hint when we're dipping into the land of digital makeovers."
As we all gear up for the next big election, lawmakers are also scribbling down some rules of their own about this AI ad blunders. So Meta's just getting ahead of the game. It's all about keeping things crystal clear—well, as clear as things can get in the world of politics! ;)
Read next: Invisible Reading: Meta's New DM Receipts Privacy Feature
