Meta to Political Ads: If You're Using AI Trickery, You Better Put a Disclaimer

Meta, the big boss behind Facebook and Instagram, has just put its foot down on those crafty political ads. You know, the ones that use that super-smart AI to make it look like politicians are saying things they never would (or at least, never did). Starting next year, Meta is rolling out a new "no secrets" policy: if an ad uses AI to tweak or totally make up stuff, they've got to come clean about it.

Imagine scrolling through your feed and seeing an ad where it looks like a politician is breakdancing. You might think, "Wow, they've got moves!" But with Meta's new rule, they'll have to tell you if it's the AI doing a bit of digital manipulation.

Nick Clegg, the guy with the top hat at Meta's global affairs (okay, maybe no top hat), says that advertisers have to spill the beans if they've been playing with their digital toolset to create these ads. They want to make sure that what you see is what you get—or at least, that you know when you're not.
But don't worry, if someone's just tweaking the colors on their sunset photo or cropping out a photo bomber, Meta's not going to make a fuss. It's the big changes they're after, the ones that make you scratch your head and say, "Huh?"
"Meta will add information on the ad when an advertiser discloses in the advertising flow that the content is digitally created or altered.", clarified a Facebook blog post. Adding further, "This information will also appear in the Ad Library."

Before this, Reuters let slip that Meta told political ad makers to keep their AI tools in the toolbox. This seems like Meta's way of saying, "Keep it genuine, or at least drop a hint when we're dipping into the land of digital makeovers."

As we all gear up for the next big election, lawmakers are also scribbling down some rules of their own about this AI ad blunders. So Meta's just getting ahead of the game. It's all about keeping things crystal clear—well, as clear as things can get in the world of politics! ;)

AI or Not AI? Meta Tells Advertisers to Tell the Truth

Read next: Invisible Reading: Meta's New DM Receipts Privacy Feature
Previous Post Next Post