Meta Refuses To Give Political Marketers Access To Its AI Tools Ahead Of The Upcoming US Elections

Tech giant Meta is staying true to its promise of refusing access to its political marketing tools ahead of the upcoming US elections.

Mark Zuckerberg is known for leading a company that has made headways in terms of regulation of misinformation online, making use of AI systems to better assist its human support teams.

Then at the start of last month, we saw the firm extend out its hand and offer expertise in machine learning to its ads department which featured a set of experimental tools revolving around the AI theme.

Such tools are necessary for carrying out tasks like creating backgrounds, adjusting pictures, and producing captions for ad-related video content.

As reported by Reuters in its latest post on Monday, Facebook’s parent firm mentioned it will refuse to offer such tools to those affiliated with politics and its associated marketing campaigns. And it does make sense why Meta is taking such a stance because the upcoming elections are bound to be as brutal as can be, not to mention one of the most divisive of them all.

Remember, the firm’s choice to do so happens to be in tune with today’s ecosystem and social media usage trends. But it’s important to remember how the firm refuses to disclose the news in public and any affiliated updates to its advertising partners.

In case you didn’t know, both TikTok as well as Snap have banned ads that are politically themed across their networks. And if that’s not enough, Google has even opted to set forth a new blacklist featuring keywords that it considers barred. This is to stop generative AI tools linked to advertising from entering the whole political speech domain.

As far as Twitter (now X) is concerned, well, the results are in front of us. But with that said, Meta does end up allowing a large range of exceptions to such rules. So that means this tool’s ban will only include misleading AI-generated videos in all the content that entails non-paid content that’s produced through organic means. Other exceptions being spoken about are those having to do with satire and parodies as confirmed by Reuters recently.

For now, Meta says it’s reviewing all of the exceptions by its Oversight Board and waiting for more feedback as we speak. This has to do with a case that was left for their approval that featured President Biden in an altered manner. As per Meta’s findings, it was not produced through AI means.

Tech giant Facebook and so many others that happen to be a part of the Silicon Valley AI firms also came together in July to set out commitments voluntarily from the White House. This would include both technical as well as the right political guardrails for generative AI.

This would entail an expansion of red-teaming so that all sorts of bad behavior could be ruled out while data would be shared in a trustworthy and safe manner amongst other firms and with the government too. There was also a discussion about digital watermarking to ensure the authentication of content and ensure it’s not produced through AI means.

Read next: The AI Advertising Evolution: How Google's Performance Max is Changing the Game
Previous Post Next Post