A new report from TheRegister based on Bernstein estimates claims, Apple reportedly secures a payment of around $18 to $20 billion per year from Google to keep the Alphabet-owned search engine as the default option on iOS devices.
Which is a significant increase (almost double) from the $10 billion that Google paid Apple in 2022. The deal is part of a long-standing agreement between the two tech giants, most likely starting from 2014.
As per analysts, Google’s payments account for around 20% of Apple’s profits, making it a significant source of revenue for the Cupertino-based corporation.
Critics argue that this deal gives Google an unfair advantage over other search engines. Apple-Google agreement also seen as a way for Google to maintain its dominance in the search engine market.
Despite all this drama, Google remains the most popular search engine in the world, with over 90% of the market share.
So, next time you search for "funny cat videos" on your iPhone, just remember, that search bar isn't just helping you find humor – it's also making some serious money for the tech giants.
Read next: Google Reveals Long List Of AI-Backed Sustainability Features Including Flood Forecasts And Project Green Light
Which is a significant increase (almost double) from the $10 billion that Google paid Apple in 2022. The deal is part of a long-standing agreement between the two tech giants, most likely starting from 2014.
As per analysts, Google’s payments account for around 20% of Apple’s profits, making it a significant source of revenue for the Cupertino-based corporation.
Critics argue that this deal gives Google an unfair advantage over other search engines. Apple-Google agreement also seen as a way for Google to maintain its dominance in the search engine market.
- Also read: iPhone Dominance: More Than 50% Of iPhone Devices Set To Become Second-Hand By This Year’s End
Despite all this drama, Google remains the most popular search engine in the world, with over 90% of the market share.
So, next time you search for "funny cat videos" on your iPhone, just remember, that search bar isn't just helping you find humor – it's also making some serious money for the tech giants.
Read next: Google Reveals Long List Of AI-Backed Sustainability Features Including Flood Forecasts And Project Green Light
