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Google Tops the Search Engine Market In 2023, But Who Comes in Second?

Anyone can tell you that Google is the single biggest search engine in the world, and that is certainly proven by its massive market share. Google has a 91.15% share of the total search engine market in terms of search volume, and there are few if any search engines that come anywhere close with all things having been considered and taken into account. In spite of the fact that this is the case, some search engines continue to see a relatively strong level of usage.

Coming in second is Yahoo with 2.95%. That is quite shocking since most people would not consider Yahoo to be a top contender given its rapid decline. What’s even more surprising is that Bing was unable to surpass Yahoo, even though the former is backed by one of the biggest tech corporations in the world and the latter does not get mentioned all that frequently anymore.

Bing manages to equal Yahoo’s 2.95%, but this seems to suggest that the search engine has a long way left to go before it can compete with the likes of Google. Yahoo’s decision to forego acquiring Google at an early stage will definitely be a sore spot for the company, and it will make successful organizations think more about acquisition decisions than might have been the case otherwise.

The Russian search engine called Yandex comes in second with a 0.47% share of total search volume. Despite being a Russian origin platform, Yandex hasn’t even managed to attain dominance in its home country. 76.11% of searches made in Russia were made through Google, which just goes to show that Google’s ever-present status is resilient to governments who try to give local platforms a leg up.

Naver comes in fourth place with 0.44%. This is a South Korean search engine that was launched back in 1999. It hasn’t really seen much growth, but it continues to be a niche platform for people in South Korea. Noticeably absent are supposed Google killers like Duck Duck Go whose privacy oriented approach didn’t seem to resonate with all that many users around the world.


H/T: Similarweb

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