Human Rights Groups Accuse Facebook’s Job Ads And Algorithm Of Gender Discrimination

Fresh allegations are being put out against leading tech giant Meta where a human rights group has accused the firm’s algorithm of promoting gender discrimination.

The groups are scattered across the European region and they claim the app’s algorithm is being used to target those individuals in search of jobs in a very discriminatory manner. And it’s interesting how the news comes after the firm vowed to crack down against such behavior in several different regions.

Such allegations were solely related to research by a top nonprofit organization called Global Witness which says Facebook’s advertising platform is targeting those people who have put out postings solely related to gender.

For instance, it proved with examples how jobs for a mechanic would be shown more frequently to men while an ad for a primary school teacher was related to females most of the time.

These latest statistics were taken from the platform’s ad manager and it’s a very biased ordeal that is not something arising in one or two regions but all over the world.

The group alleges that Facebook being in its leading position is playing a very significant role in terms of increasing such bias and that too through its algorithm that continually reaches out to so many individuals. And this is another way of saying that the number of opportunities for equality in the workplace is diminishing as we speak if this is allowed to continue.

The complaints of such groups were filed to agencies in charge of protecting human rights and also those who protect users’ data in places like France as well as other European nations.

So now, the human rights groups want the higher authorities to further investigate such matters and see what role Meta is playing. And if found guilty, the tech giant may be seeing a bucketload of fines, so much pressure, as well as some sanctions to ensure it makes major alterations to the product.
We saw such groups put up some complaints in the past as well regarding discrimination and those are still getting investigated. Meta is being called out for taking several kinds of data and serving ads to others in the industry depending on who might be more keen on accepting the offer. But in reality, it should be offered to all, the human rights groups allege.

With Meta continuing with this behavior, you’ll be amazed at how so many individuals are being limited from viewing job opportunities that they could make the most of and those that may actually help them. But since Facebook’s algorithm does not believe so, it’s amazing how they’re being deprived of this chance, due to gender discrimination.

Meta has tried its best to respond to the accusations with the firm’s top spokesperson stating how it does employ a system of targeting restrictions. These are reserved for advertisers when they put out campaigns linked to recruitment, including marketing campaigns for both homes and loans.

The company also shut down the blame by stating how it’s been very transparent about this since day one and that can be found in the company’s Ad Library.

But no matter how much of a justification is being provided on the issue, so many groups are not convinced. They claim this behavior cannot be allowed to continue and it’s just not fair for obvious reasons.

Also, proof of how so many cases were put forward in the past too regarding Facebook doing the same is enough to warrant a complete investigation. What do you think?

Read next: Meta Builds Its Own Internal AI Chatbot Called Metamate That’s Trained On Its Internal Data
Previous Post Next Post