YouTube Allows More Profanity In Videos After Updating Its Ad Policy

There are some major changes coming forward on the YouTube app after the company opted to alter its ad policy recently.

YouTube says immediate changes are in play that allows creators to make money from a significant amount of profanity in their videos.

This particular update came into effect yesterday and arose after the platform’s own creators highlighted the matter. They wanted the app to take notice of its profanity policy and how it generated a stricter appeal than what the company may have originally intended it to do.

So many different types of changes were made to the app’s guidelines reserved for advertiser-friendly content.

Moreover, in the end of 2022, we saw the app update the rules for content that came under the heading ad-friendly. This restricted the use of swear terms that were generated during the starting seven seconds of the content published.

In the same way, if any video started with strong terms like the f-word then it would have been dubbed ineligible to generate revenue, proving to be a massive blow to so many creators on the platform.

Furthermore, the company stated that if there was a moderate level of profanity witnessed throughout the content, it would only be eligible to earn a limited among of revenue through ads.

So as you can imagine, this particular policy ended up causing great concerns among different creators that thought the guidelines were too strict. Their main issues were how much their ad revenue was getting affected and that further went on to reduce monthly earnings as well.

Therefore, now, the app is really taking action and addressing the huge concerns by making a number of changes.

For starters, profanity of a moderate level is allowed in videos. By this, we mean terms that include mild profanity and are much less in weight than the usual f-word. They would be seen getting eligibility for complete monetization.

Next up, there would be limited advertisements for those showcasing profanity of a huge level. Hence, videos having strong profanity terms that are bigger than the f-bomb during the initial 7 seconds or continuously throughout the content would be getting a restricted number of ads.

Similarly, there will be no advertisements for profanity witnessed in places like the content’s title or its respective thumbnails. So be prepared for demonetization and by that it means zero ads, whatsoever.

The company has further clarified how profanity of a strong or moderate amount can be witnessed in the background music, as well as in tracks played across the intro and outro. These would still be able to attain complete ad revenue after getting published on the app.

You can take a look at some very particular examples that showcase what each new guideline means in detail by visiting the app’s Help Center. Moreover, the company mentioned how all video content that got affected by such a policy in the November update would be reviewed again by this week’s end.

But they might still stay in the demonetized status if they ended up violating any other guidelines, the app has confirmed.

Read next: Users Delighted As YouTube Bans Annoying Ads Intruding Their In-App Sessions
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