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YouTube has updated its advertiser-friendly guidelines, here's what creators should know

Creator Insider, the famous informal YouTube channel that highlights the latest updates being rolled out on YouTube to help content creators grow, has recently posted a new video on their channel. According to the four minutes and thirty-seven seconds-long video, the platform has rolled out seven new updates.


Starting with the first one, inappropriate language will now be taken more seriously. Words such as "hell" or "damn" won’t be counted as profanity any longer. Other than this, profanity of any kind will be dealt with equally. Initially, profanity was differentiated as "light," "moderate," and "extreme," but as per the latest update, it’ll be treated in the same way as others.

If an inappropriate word or phrase is present in the thumbnail, title, or the first seven seconds of the posted video, such video won’t be receiving any kind of revenue generated from the advertisement. The same goes if profanity is used frequently throughout the video.

Moving on to the next update, violence will also be treated the same as profanity. Content showing non-graphic dead bodies without any context, gaming videos with violence being targeted towards real people, or actions inciting violence such as mass assassinations or deaths following bomb attacks at a building hosting people in it won’t be eligible to receive their generated advertisement revenue. However, gameplay videos showing minimal body wounds after the initial 8 seconds will be counted for revenue.

Jumping on to the third one, risky or potentially hurtful actions featuring young audiences as partakers, content promoting stunts not to be performed by kids will be excluded from advertisement profits.

The fourth one is based on sensitive events, such as videos related to DTOs or foreign terrorist organizations, which will be placed under the "harmful” category. The guide for such events has also been upgraded so uploaders can easily understand the limitations.

Moving on to the next one, videos featuring age-restricted content in the thumbnail, name, or throughout the content are also being taken off the ad revenue list. However, classical art content meant to attract viewers, such as sexual activities, dance, or education, will be eligible for revenue.

Showcasing relaxation drugs or other such content featuring drug dealing, drug intake, or smoking of weed will be excluded from receiving advertisement profit. However, if the deal is mentioned in gameplay videos, then it may receive the generated revenue.

And lastly, dishonest behavior is now being disabled. Creators who depict to be employees of a retail store without the owner’s permit or breach of conduct, in addition to promoting game-hacking software for competitive Esports, will be denied receiving ad revenue.



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