YouTube Rolls Out Exciting Features Including Shorts Metrics And New Filters For Demographics

YouTube is rolling out some more exciting features, the platform confirmed recently.

The leading app says it's including some great metrics for Shorts alongside demographic data via uploads in its YouTube Studio. This is all a part of the company’s new feature update.

Let’s take a look at them one by one. For starters, the Shorts Metrics on the app is including some ‘Shown in Feed’ and ‘Viewed versus Swiped Away’ stats. This would be up for display for all Shorts videos on the YouTube Studio.

Meanwhile, it also hopes to include some more new metrics and insights on how a certain user happened to stumble upon a creator’s video and what responses they generate to it upstream.

For now, creators are only able to get a glimpse of their impressions of Shorts content but not the real deal which is engagement. So these types of changes regarding insights would assist in giving more understanding of how Shorts are taking users’ attention and those that are not.

Moreover, the app says you can avail of the feature soon on its Studio Web as well as the Studio Mobile. But it’s only for Shorts creators. It can be seen in the advanced analytics as well as the content level stats region.

In the past, it was so hard to filter out audience demographics in YouTube’s analytics section. And creators used to complain to the app how it was hard to gauge what exactly the creators’ audiences wanted as it varied with all the formats in place.

Thanks to this new launch, they are hoping to set out more chips that filter demographics better across the audience tab. See, the goal here is to assist creators in better the real content-producing strategy.

As may be seen in the picture shown above, users would be able to better filter every demographic display and list it per content type. So, it’s all designed to gain more insights about what Shorts are being reached as compared to the usual video uploads.

But that’s not all. The platform is also rolling out an interesting new moderator role that has some greatly expanded actions for moderation including those linked to a live chat.

Creators are doing everything in their power to set out new or old moderator roles to those that arise below the managing moderator designation. Managing them would better assist with various aspects of moderation and give rise to new means that make use of help on all live streams through the app too.

The company says that it is also working on an expansion for its YouTube Music endeavor that is currently limited to just creators in the US. This new feature called Creator Music allows them to make use of all commercial music in uploads through a specific licensing fee. But we won’t lie, some of the fees are quite steep. But we’ll keep you updated on this front whenever we get more news.

Read next: YouTube Music Gives Users An Exciting Radio Experience With Its ‘Create A Radio’ Offering
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