YouTube Is Testing A New 1080p Premium Tier But Google Confirms It Won’t Affect The Free Version

Ad tracking is an issue that many tech giants have been facing issues with lately as lawsuits keep popping up in this regard.

This might be one reason why companies are now resorting to the likes of subscription models to get back on track in terms of any revenue lost. Twitter has only recently experimented with all types of schemes so users are forced to pay as opposed to getting it for free.

YouTube might be doing just that and although the leading social media app is already putting out a premium subscription, the latest on this front suggests how the firm is soon moving toward free functionality that comes with added charges.

This would make the whole process so much more enticing we feel. The news comes as one user was quick to notice the change of the latest 1080p Premium setting for video quality. This is a much more advanced bitrate. It’s also a great way to brand full video content than the usual image quality. But there is no guarantee or evidence that proves how the app is experimenting with changing the features and quality on offer for its regular users.

You will easily see how this Premium is getting capitalized and that might be a quick reference to the likes of the app’s Premium version. This is needed to gain access to options for video content. Moreover, it’s just so close to the whole process of gaining access to video quality.

And if you remember that another similar test was conducted last year in October which had to do with the app’s frame rates. YouTube tipped some more and it labeled the 2160p60 setting as Premium. The only difference is that it failed to call it out as enhanced bitrate. So in the end, the caption says ‘tap’ for those seeking an upgrade.

It just went to show how to clear Google is in terms of setting specific frame rates behind a payment. In the same way, we’re hearing more about reports from users regarding the bitrate on a few videos being lower than normal. This might be due to the fact that the platform is distinguishing between the likes of 1080p videos into two more categories. It’s linked to high and low bitrate tiers so the trial for the setting may occur.

Did we mention how the company’s CEO only recently resigned from her leading position of nine years? So we must be seeing some changes arise in terms of the firm’s business strategies.

Bitrate is a term reserved for how large a video file ends up being or how little compression is displayed when streaming occurs. Remember, the higher the better. But when experts talk about the likes of frame rate, they are referring to the number of frames seen each second. And here, the higher the figure, the smoother. But that does not mean it’s very desirable.

While charging a premium price of $12 each month, the company continues to delete ads from all video content and gives creators access to the likes of background playback. In the same way, you get access to the premium version of YouTube Music and also video downloading features conducted offline.

During last year’s final quarter earnings report, the company’s parent firm claimed YouTube Music and its premium list of subscribers had seen huge growth where they recorded 80 million people.

Furthermore, the firm spoke about expanding investments in subscription packages for 2023. But what a lot of people failed to realize is how this might arise at the cost of other free offerings on the platform.

H/T: Reddit

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