Snapchat to Use Ray Tracing to Make AR Lenses More Realistic

Snapchat’s AR lenses have been a big part of the company’s ability to face off against considerably more powerful competitors such as Facebook. The social media platform looks to be taking things up a notch yet again by bringing ray tracing technology to the mix, with developers being able to use this technology to make the AR lenses that they are developing far more realistic than might have been the case otherwise.

With all of that having been said and now out of the way, it is important to note that ray tracing can make lighting and shine on products seem almost indistinguishable from the real thing. That might prove useful because of the fact that this is the sort of thing that could potentially end up allowing brands to show more realistic depictions of their products which would subsequently encourage users to buy them in ever larger quantities.

This might help users buy products from within the app, which would be an excellent step forward for Snapchat’s ecommerce push with all things having been considered and taken into account. The social media platform has branched out and these upgrades to their product line and services could help to level the playing field despite the underhanded attempts of their competitors to stop them from growing at a similar rate.

Ray tracing technology is not exactly brand new since it has been used to improve the quality of console gaming for quite some time now, but in spite of the fact that this is the case it has not really made it to mobile phones just yet. Snapchat is looking to change all of that, and it will be interesting to see what kind of impact that this has on the company’s ability to grow in the coming years.

AR lenses are one of the few things that can set Snapchat apart. The introduction of ray tracing is likely going to take this product to another level, potentially even allowing Snap to soar ahead of its rivals all of whom have been attempting to make their own push into ecommerce as well.

Read next: Snapchat Hits New Milestone With More Than 750 Million Monthly Active Users
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