Microsoft Is Attempting to Stop People Downloading Chrome With Full Page Ad

The first web browser that Microsoft ever launched, Internet Explorer, was famous for being incredibly slow. While it had a relatively widespread level of usage in its early days, eventually it started getting used for a single purpose: downloading Chrome for the very first time on a new system that doesn’t already have it.

Microsoft might have been hoping that this would become a thing of the past with the launch of its new Edge browser because of the fact that this is the sort of thing that could potentially end up providing a superior solution. However, in spite of the fact that this is the case, people are still using Edge to download Chrome, and that does not appear to be something that Microsoft is all that enthused about.

With all of that having been said and now out of the way, it is important to note that Microsoft has started showing full page ads for Edge whenever users navigate to the web page that would allow them to download Chrome. Many are criticizing this for being an overly aggressive form of advertising, and the claims that Microsoft is making in the ads seem to be getting criticized as well.

Microsoft claims that Edge is a browser that is on par with Chrome, except that it is also somehow more trustworthy. That is not something that any Edge users would notice with all things having been considered and taken into account. Edge is notorious for its ceaseless recommendations along with its extremely lax approach when it comes to sharing personal and private data with third parties.

All in all, this seems to be yet another example of Microsoft going on the offensive. The tech company isn’t alone in that regard, however. Google shows plenty of banners as well, although it never does so on the websites of their competitors. This might actually end up having the opposite effect than what Microsoft intended, since users might be even more determined to never use Edge if for no other reason than to punish Microsoft for trying to force them to do so.

H/T: Neowin

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