66% of Consumers Say They’d Be Willing to Share Data if They Get Paid

Data collection is something that you simply can’t escape if you want to use some of your favorite apps, but in spite of the fact that this is the case a lot of consumers don’t seem to be all that happy about having to do it. Secure Data Recovery recently conducted a survey of around 918 Americans that revealed their true feelings about such practices, and the findings from this survey paint a picture of what can make data sharing more appealing.

With all of that having been said and now out of the way, it is important to note that 66% of the consumers who responded to this survey said that they might be willing to share data… if they got some kind of monetary compensation in return. What’s more, 61% went so far as to delete an app because of the fact that this is the sort of thing that could potentially end up taking more data than they were comfortable with.

Another thing that this survey dove deep on was the kinds of apps that people are least likely to trust. It turns out that women’s health apps such as Ovia and the Bump elicit very high levels of concern among consumers with all things having been considered and taken into account. That makes sense since these apps have frequently been found to sell this data to the highest bidder.

However, women’s health apps were not the only ones that were viewed with mistrust. Crypto apps such as Binance and Coinbase were also sources of major concern for consumers, since they handle sensitive financial data that could expose them to more risks than might have been the case otherwise.

If we were to zero in on the world of social media, many apps in that space are not highly trusted by consumers either. It turns out that TikTok is the least trusted social media app out there right now, which makes sense when you consider how the Chinese government might be using it to spy on people without their knowledge.

TikTok happened to be the only app that registered a Very High level of concern among consumers, but Facebook, Facebook Messenger and WhatsApp also received High concern ratings as well. What’s more, Snapchat doesn’t seem to be all that trusted either, which suggests that social media in general is not the sort of thing that people trust with their personal and private data and information.

Now that we have an overview on which apps are trusted the least, are there any apps on the other end of the spectrum? It turns out that Dropbox is among one of the apps that consumers trust the most when it comes to handling their data. YouTube is also surprisingly well trusted, which gives it a real edge over its competitors like TikTok and Facebook.

Reddit also seemed to be relatively well trusted, which reveals that not all social media platforms are viewed with suspicion. Consumers are clearly aware of the dangers of being tracked without their consent, and they might not be willing to use apps that compromise their right to privacy for much longer in the future.

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