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New Study Says Facebook’s Decision To Remove Political Content Did Not Make Users Happy

After January 2021, Facebook was left with a difficult decision. Mark Zuckerberg appeared to have had enough of the ongoing political debates taking place and after seeing the Capital Riots in the US, he did what any other CEO may have done.

He opted to rid his Facebook platform of politics and fighting. Moreover, Zuckerberg was seen speaking in detail about how this was not only his call but based on the feedback he was getting from users and the community.

He noted the news during an earnings call on January 27th of last year and people just didn’t wish to see this endeavor take over their overall experience on various services.

The world of politics has truly become so divisive that the Meta CEO ordered all engineering teams to cut out content of this kind from the entire news feeds of users so they could focus on happier content. As expected, the ultimate goal was to bring back users that left the app because Meta was noting a mega drop in engagement through its Facebook app. And even despite these changes, it was shocking to learn that it didn’t make a difference.

So where did Zuckerberg go wrong? Well, you may have seen political-themed content appear much less across the app than before, and we’re talking about the past 12 months or so. In the end, Meta realized that Facebook’s engagement didn’t increase too much. And you’ll be shocked to learn that Meta did investigate the matter and that’s what brings us forward to today’s report.

It’s all about users not being happy about the ridding away of political content. At the end of it all, people really do love political debate and it’s like a new feeling of divisive. These new findings are part of a report by the Wall Street Journal that outlines how Meta goes about curtailing political material from its news feeds on the Facebook platform. But then it starts to slowly add it inside, as per engagement shifts.

The WSJ mentioned how the demotion of politically themed content had some negative effects on the company’s business.

For instance, the platform saw views from leading top-shot news publishers to decline massively. Common names include CNN and Fox News. They reportedly fell down more than outlets users once called unreliable. Similarly, a lot more people began complaining about misinformation, and then other things like charitable donations through the firm’s fundraiser product via Facebook also fell during the first half of last year.


Read next: Accenture Discovers That Both Consumers and Organization's Engagement in the Metaverse is Fueling

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