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Accenture Discovers That Both Consumers and Organization's Engagement in the Metaverse is Fueling

The metaverse is getting a lot of attention as businesses are finding new ways to utilize it. Accenture predicts that this involvement can generate a $1,000 Billion prospect for future business.

As consumers and companies move toward a more connected and immersive digital world, the multiverse will become an important platform for businesses. A survey done in LV Tech Show recently shows that more than 50% of consumers see it as economic viability for content creation and monetization. The higher authority of affiliated firms believes that it will be important to the growth of their organization over time.


The market for metaverse hardware is large and open, with consumers showing a lot of interest in what can be done with immersive technologies. As such, users (75%) are very clear in their desire for easy-to-use interfaces, access to a wide variety of applications, and personalization capabilities as per the research.

Younger consumers are more interested in using the multiverse to enhance personal interests and experiences while older consumers are looking to improve interactions with health professionals.

Almost half (47%) of the people using Metaverse, the decentralized, blockchain-based virtual world platform that launched in 2017, are gamers. As a gaming platform, it is attractive to 50% of consumers. However, more than half say they intend to use it for other products and services in the media. In reality, 52% of players have at least once engaged with it.

Twenty-seven percent of respondents said they would be interested in using the multiverse to engage with others in exploring new ideas, whereas video game players showed the greatest awareness and enthusiasm for it.
Users are particularly drawn to products that make it easier for them to conduct daily jobs and activities. The next phase of our digital lives will be carried in by the metaverse as a spectrum of technology and life form experiences, according to a co-founder of Accenture.

Kevan Yalowitz said that users are considering the multiverse as an important tool that, when incorporated into their life, can expedite how they accomplish chores and enhance productivity. Businesses that can provide real experiences that meet users' expectations in important niche markets would benefit from being early adopters in the fast-developing virtual world market.

As more than 1 million publications on the topic were published in the past year, Accenture claimed that there is a significant amount of market discussion about the virtual world.

Of all those publications, just fifteen percent discuss customer expectations. Due to this, Accenture conducted its poll. However, they view it as a useful factor that, when incorporated into their daily routines, may enhance efficiency by simplifying the way they do work.

Functionality is now highly valued by users despite appearance. They prioritize user-friendly displays (seventy percent) and a broad range of apps (sixty-nine percent) 10 percentage points more than dazzling headphones and the opportunity to customize avatars.

Instead of searching for cutting-edge technology and features that, though cool, aren’t all that practical, consumers want access to a wide range of basic yet improved quality that serves them in their daily lives.

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