Subscription Gifting, Customization and More Come to Snapchat+

Many social media platforms have been trying to offer premium versions of their services because of the fact that this is the sort of thing that could potentially end up making them less reliant on ad revenues. Not all of these experiments have gone over well, such as in the case of Twitter Blue’s miserable failure to gain any ground. These failures are often due to the platform’s inability to provide anything unique that would entice users into paying the subscription price.

With all of that having been said and now out of the way, it is important to note that Snapchat has also been offering a premium subscription known as Snapchat+. The $3.99 subscription has a lot to offer, and Snapchat is now throwing a few new features into the mix to make it more enticing than might have been the case otherwise.

People who pay for Snapchat+ will now get the chance to change the aesthetics of the app. These customization options will give users control over things like the shape and color of the camera button, with heart and soccer ball shaped options now being provided.

A set of custom chat wallpapers are now on offer as well. This is quite similar to what WhatsApp has been offering and it makes sense that Snapchat would want to incorporate such features as well. They can help the premium service to seem more akin to a messaging app than might have been the case otherwise, and that will expand the use cases that Snapchat has to offer its various paying subscribers.

The last feature that is making it to this batch of updates for Snapchat+ is the ability to gift subscriptions to others. This Gifting feature will enable users to subscribe to Snapchat+ for one of their friends, and since it is coming in just in time for the holiday season, it might be a useful revenue boost for Snapchat with all things having been considered and taken into account. It will be interesting to see if these updates help Snapchat to keep Snapchat+ viable in the next year amidst stiff competition.

Read next: Is Snapchat+ still being subscribed by users?
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