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YouTube Is Experimenting With New Options For E-Commerce On Its Shorts

YouTube is on the lookout for new features that would help grow its Shorts venture and this time around, it’s experimenting with the likes of e-commerce.

Online shopping has been trending and that’s why the company is piloting not one but two major schemes to combat the slow pace of digital advertising. For instance, it’s providing viewers with products that they can witness while scrolling through the Shorts offering. Similarly, it’s also experimenting with commission options that may be availed by influencers who promote products through certain links put up on their videos.

YouTube’s general manager for shopping explained how the app’s goal is now to focus on deriving the greatest options for monetization on the app so creators across the board can benefit.

YouTube really hopes it can bring up the decline in its ad sales that we’ve seen during the current period of economic uncertainty. For now, experiments are running high and the plan is to allow users to sell the right goods that would enhance those figures. But of course, various parties involved would be getting their due shares like brands, influencers, and the creators too.

By 2023, YouTube says it would start paying out creators a staggering 45% of revenue generated through the display of ads between various video content on the Shorts app. So many users located in various countries would be allowed to make purchases from short clips.

So, we’ve seen Meta and TikTok allow people to make instant purchases without leaving their apps.

As YouTube says, the goal is to never stop shopping after seeing the way rival apps are behaving by forcing their users to make purchases without ever stepping away from the platform.


Read next: YouTube Introduces New Way For Creators To Connect With Viewers Through A ‘Live Q&A’

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