TikTok Prepares For A Potential e-Commerce Battle As It Hires New Staff For Fulfillment Services

TikTok is gearing up for a looming battle in the world of e-commerce in the US as confirmed by a recent report by Axios.

The company has hired several individuals who will be a part of its new staff that would delegate fulfillment roles in terms of e-commerce logistics while planning bigger initiatives in this regard.

The new push into the world of logistics is clearly showing how the app is really thinking outside the box and planning on adding some great in-app buttons for shopping.

The platform is all ready to venture into destination designs to conduct nitty-gritty ordeals related to online shopping.

Seeing so many staff members be hired for this purpose means it’s trying a new strategy for the best business model out there like a manager who would handle merchant development tasks among a string of other duties.

This would end up being the answer to the best services for TikTok’s American logistics department.

But if you feel the news is new, think again. The company announced in 2021 at the World Event for TikTok that it was going to offer an array of services linked to offer solutions for e-commerce like shipping and even fulfillment.

With time, the approach altered and we saw it take a step back from what other archrivals like Facebook and YouTube were doing. At that time, there were no details about who would be the one handling the logistics part. Was it the app itself or other third parties being hired for the task?

Meanwhile, one spokesperson for the app decided to decline on offering any comments on the matter. He says the whole focus surrounds adding great value to shopping experiences seen in different nations that offered TikTok Shop. This was true for the United Kingdom and also for nations in Southeast Asia.

Expanding its fulfillment centers in different places in America is a key step to make the firm allow overseas sellers to transport and deliver goods at a fast pace in the American market.

Experts feel everyone is doing a great job at trying to enhance their own infrastructure so that the world of social commerce could benefit.

As you already are well aware, there are so many restrictions being put up against ad tracking, courtesy of Apple and more. Hence, firms that rely heavily on ads for their source of revenue really need to gear up and search for alternative means to better their presence in the world of online shopping.

This shift has really helped retailers such as Walmart while the bar is definitely raised for Meta, ByteDance, and even Snap who are all trying hard to make it big in the world of e-commerce.

At the same time, it’s putting leading names like Amazon and Shopify into direct competition with other social media giants in a unique first situation of its kind.

In a world suffering great inflation and economic downturn, we know how much social media apps are struggling to make it big in the world of e-commerce. So this just might be the right decision forward.

Read next: Video Sharing App TikTok Has Embraced Rapid Success, Claims New Study
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