Game App Developers Focus on In-App Spending After App Store Raises Prices

Gaming apps have had numerous forms of monetizations, but recent changes to Apple’s pricing policy for its App Store might prompt the developers of these gaming apps to kick things into high gear with all things having been considered and taken into account. Apple recently announced an increase in prices on the App Store in the wake of the global recession, and that can negatively impact gaming developers by reducing their share of the profits.

In spite of the fact that this is the case, game developers for the App Store seem to be developing new ways to entice customers into spending money within their apps because of the fact that this is the sort of thing that could potentially end up helping them tide over the inflationary period. With all of that having been said and now out of the way, it is important to note that Game Refinery recently analyzed the data for September to see if these techniques are panning out.

Some apps like Candy Crush are organizing tournaments that will require participants to pay to enter, while others are holding raffle contests. Eking out consumer spending can be challenging in the coming years, but game developers will have to stay on their toes lest it become more difficult than might have been the case otherwise.

A few apps have already taken part in collaborations that have driven up their revenues, such as in the case of the Japanese rhythm game known as BanG Dream! Girls Band Party which worked with a popular rock band by the name of Ling Tosite Sigure, and that resulted in an influx of paid subscriptions. Strategies like this will be essential in these uncertain economic times, since Apple would not be willing to grant developers any leeway that might cut into their own earnings.

This might spark a new wave of games that prioritize in app spending. The freemium model has worked out for lower end games, but it might now find its way into the world of high quality games as well which would indicate and interesting turn of events.

Read next: New Study Says Game Developers Are Focusing More On PCs And Laptops
Previous Post Next Post