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Zoom Gears Up For Its Biggest Expansion As It Ventures Into the World Of Email And Calendar Apps

What’s the first thought that comes into your mind when you think of Zoom? Well, for most people out there, it was a savior during the pandemic. And it’s the app that gave rise to remote working.

Today, people are in love with the concept of video chat. But as the old saying goes, with time, we must improvise. And that’s exactly what the company is planning on doing.

Zoom is reportedly gearing up for one of its biggest expansions as it gets ready to venture into the world of email and calendar apps. Yes, you heard that right!

As recently reported by The Information, the company is working hard in terms of the new launch. And we could soon be seeing the popular video chat app turn into something much more, perhaps a great competitor for tech giants like Microsoft Office or even Google Workspace.

Remember, this app has come a long way in evolution, and we feel it deserves all the success in the world. So does this mean a complete departure for Zoom or not? Well, the firm’s CEO has reiterated on several occasions how he would much rather collaborate with other giants in the industry and not completely erase them from the market. And we love the sounds of that.

But now, the time has come to carve a new niche for yourself and work harder to build your new identity and ecosystem. As you know, both calendars and emails are used so frequently. For many, they’re the best for scheduling, so the market is definitely there.

Does this mean Zoom can integrate with other leaders in the industry? Yes, but are others willing? Well, that’s a good question because firms like Microsoft and Google are trying their best to beat out Zoom.

In the past few years, we saw Zoom take center stage as one of the fastest-growing apps. It was free, easy to download, reliable, and user-friendly. What more can one ask for?

At that time, Zoom was new and popular. Next came Google Meet and Teams, and they offered great competition. Let’s not forget how so many firms have opted to tighten their spending. Hence, with time, we could see the app be wiped out altogether if it didn’t venture out of its shell like what went on with Slack.

But making your way into the new market is not going to be easy. Both Google and Microsoft have spent a lot of time and money on their highly popular tools that are offered for free. From Gmail to Google Sheets and Docs- these apps are widely popular. And as you can imagine, not everyone has the financial means to join in on their fight.

Zoom isn’t keen on revealing everything just yet, and it shouldn’t. We’ve seen plenty of newbies enter the market. They were explosive in the tech circle, be it calendars or emails. But many feel the email side of things could be revamped to something better as it’s a feature that didn’t require much experimentation. Hence, there’s plenty of room for improvement.

Do we feel Zoom is the right app to do it? Well, only time can tell because this is definitely a major change for the company. Perhaps, one of the most daring adventures of them all.

Now we’re left with one question. What does this app really wish to be? We only saw it as the web’s underlying infrastructure in terms of video. Now, it’s turning more toward being the quintessential work tool.


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