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Augmented reality is being used for shopping more than playing games or Snapchat filters

If we talk about the cool trends in tech right now, we will undoubtedly face the topic of the Metaverse and Web3. But, Augmented Reality (AR) might be more significant, and practical by a mile as compared to the other two. AR is practical as it can be used immediately, and its use could add some enrichment and importance to your daily life.

All the tech giants are somehow making their own AR Glasses which are slightly more of a probable possibility than the Metaverse and are probably going to become true sooner. These AR glasses make it look like digital realities are going to become a far more important component than the Metaverse which is still a concept.

To gain some more insight into this topic Snapchat recently partnered with Ipsos which is a multinational market research and consulting firm based in Paris, France. They conducted a survey together that questioned more than 25 thousand people across 16 different markets so that they could get a better insight into how both customers and brands see AR and the potential value it holds, and how it can be applied in multiple palaces.

The result was a detailed report titled "It's time for an Augmentality Shift", but right now we will only be going over the overview and main highlights of the report.

One of the main points to be noted was that the report highlighted the uses and opportunities of AR, moving beyond the confines of Filters and practical jokes. According to Snapchat, when the talk is directed towards AR and the potential it holds for both the future and now Brands are falling behind by just looking at the tip of the iceberg or in other words are only Skimming the surface of something that is vast and goes deep beyond their understanding.

Snap added that by 2025, almost 60% of the general population of the US, and almost all the people who use social media apps, will be regular users of AR. With this type of prediction being made, it looks like we are biting more than we can chew with concepts like the Metaverse and are not paying enough attention to Web3 projects which include NFTs.

According to the report, AR is playing a huge role in things other than filters because 6 out of 10 people said that they use AR more for shopping than for other things like photos. Well, it can help them by giving them a more realistic picture of how the product would look in their home.
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