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Google Lays Out New Policy to Improve Ad Standards

Online ads have turned into a nightmare for the average user because of the fact that this is the sort of thing that could potentially end up bombarding them with relentless marketing. What’s even worse is that a majority of digital ads are very low quality, which means that they don’t do much to add to the user experience with all things having been considered and taken into account. In light of this, Google has decided to follow the path laid by Coalition for Better Ads to improve their advertising policies.

With all of that having been said and now out of the way, it is important to note that ads will now have to link to sites that meet Google’s standards. Any ads that redirect users to poor quality sites will be removed. This is important since numerous ads tend to send users to sites that can infect their computers with malware, so this is a definite positive step that Google has taken.

Brands will have about a month to comply with these new policies, so we might start seeing a massive paradigm shift regarding how ads are viewed and what types of ads are allowed to go up. Interestingly, ads that include videos with automatically activated sound will no longer be allowed under the new policy. Other types of attention grabbing ads such as flashing animated ones will also be disallowed.

This will be a situation where both Google as well as the average user would get the chance to benefit. Users would receive a better experience with higher quality ads, and Google will be able to increase its gross revenue since the quality over quantity approach will improve the conversion rate.

Google grosses a whopping $393 per user, and this is expected to increase to over $440 by 2024. Steps like this are to the benefit of many, but some are criticizing this as yet another example of Google acting as a gatekeeper. Google has been cleaning up shop with the removal of apps like Truth Social and Parler, and this is another instance where the tech juggernaut is flexing its might.


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