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Google Says Its New AI Model Is Producing Reliable Snippets For Users’ Searches

In case you weren’t aware, that tiny bit of information that pops up each time you make a search query on Google is known as a snippet. It’s usually highlighted and is bound to give you a brief understanding of what the answer to your search is like in the shortest time.

Now that we know you’re on board with us regarding what featured snippets are, let’s turn our attention to Google which says it's making use of AI-based technology to improve its snippets along the way.

And so far, the search engine giant says things are definitely moving according to plan as the results are not only more reliable but have greater accuracy too, thanks to the new AI-driven model.

The model is called Multitask Unified Model (MUM) that Google Search uses to arrive at a consensus whenever it plans on including a snippet that has to be featured next.


The great thing about this new model is how it has the capability to check various snippets by comparing them with other highly valuable sources on the web.

Therefore, when required, it can even check to see if the information is factual or not, even if the terms used by other sources are different. The only thing here that needs to be the same is the idea or the concept.

According to Google, the technique is very meaningful, not to mention super useful too. It has managed to really alter the quality of user searches and snippet callouts in the most helpful manner.

Meanwhile, experts claim that some questions can’t rely on AI models, especially those related to false premises. They end up putting feature snippets on display that isn’t really the greatest way to have information delivered. So to accommodate this, Google says it had to have its AI for searches altered as well.

This way, the particular update in question ends up producing fewer triggering snippets for such queries, dropping by nearly 40%.

Google also recently talked about how it plans on garnering greater access to its famous too called ‘About this Result’. This is the name given to panels that suddenly appear when a user presses the tab having three dots near a search result. This displays information on source websites, right before users make a visit.

Google is planning for a launch as early as this year, where around eight languages would be a part of the lineup. Meanwhile, it also hopes to include more types of information for the tool as well.

Common things we can expect to see are the way information gets circulated, any reviews pertaining to a firm, and also if a company is in the ownership of another entity. This way, users could better determine if what they’re seeing is reliable or not.

Last but not least, Google says that in case the snippet is deemed to be questionable, it will surely inform users with the help of a content advisory.

This way, users can stay at the top of their search game and be well alert and informed of the information displayed in the results.

Read next: Google Search has rolled out a new feature that will let users see images in split screen

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