What Alternatives are there for Salesforce CPQ?

Depending on the nature of your company and industry, B2B deals can be very complex, and there can be a myriad of important factors to consider when trying to create an accurate quote for a prospect. In order to help sales teams avoid becoming caught up in administrative red tape, more and more businesses worldwide are opting to use specially-designed CPQ (Configure, Price, Quote) software like salesforce CPQ to streamline this process. But what is Salesforce CPQ, and is it the only game in town when it comes to CPQ?

Of course not. As a matter of fact, as of 2019, the CPQ market has a value of over $1.42 billion. With a market size that large to compete for, it comes as no surprise that there are many viable alternatives out there, one of which may better suit your business's needs.
  • DealHub CPQ
  • Conga CPQ
  • PandaDoc
  • Hubspot Sales Hub
  • Quotient (for Small Businesses)

DealHub CPQ

DealHub offers a comprehensive all-around CPQ solution suitable for businesses in a wide range of industries. Part of a larger revenue amplification platform, this CPQ software uses a rules-based engine to create accurate quotes in a matter of minutes. The software includes an impressive selection of features to make sales processes smoother and easier, too, such as automated renewals, automated bundling, and pricing flexibility among many others. Crucially, DealHub CPQ syncs information with your business's CRM in real-time. This helps you streamline your organization's workflow by preventing the loss of important data and ensuring that sales teams have access to the most accurate quotes and contracts.

Conga CPQ

Conga CPQ is a software solution that was designed for businesses engaged in multi-channel sales, making it a viable option for an ambitious enterprise looking to sell on multiple fronts. One impressive feature of this cloud-based CPQ solution is that it includes role-based access. This gives upper-level management complete control over which parties can access specific information on products and pricing, making it easier to manage sales strategies across different channels or regions. At the same time, Conga CPQ empowers sales professionals further down the pipeline to work within their relevant framework to quickly configure, price, and quote products and services to potential clients.


Another cloud-based solution, PandaDoc is a document management software that offers CPQ functionality. This CPQ solution boasts a selection of unique and useful features, chief among them being its interactive pricing table, which enables customers to choose the appropriate product and quantity for them. This software also provides users with a wide selection of free, downloadable templates to use, and includes an e-signature feature that lets users sign and approve documents instantly at the touch of a button. PandaDoc also comes with convenient collaboration functionality, so members of sales teams can easily work together on a single document.

HubSpot Sales Hub

Built on its own CRM platform, Hubspot's CPQ tool makes ease of use a priority and focuses on achieving frictionless sales. This platform's CPQ functionality helps users to build customizable product libraries that prevent salespeople from getting trapped in organizational silos. What's more, simple, user-friendly quoting tools allow users to create and send quotes in a matter of clicks, too. This CPQ solution makes use of eSignature functionality as well, meaning that prospects can choose to make a purchase instantly, while Hubspot's native payments feature ensures that clumsy transactions don't slow down your business's cash flow.

Quotient (for Small Businesses)

A lesser-known but well-regarded solution, Quotient is intended to help small businesses create and deliver accurate, reliable quotes to prospective customers. As such, it is considerably more affordable than some options on the market. However, that doesn't mean that this CPQ solution doesn't have plenty of great features. This easy-to-use software allows users to upload images and files to include in quotes, create multiple choice items to include on quote forms, and turn previously-submitted quotes into handy templates for later use. Quotient even supports integration with a wide variety of CRM systems. Quotient also enables users to know as soon as a quote has been opened, and allows customers to accept online at a time of their choosing.

Recent research indicates that as little as 34% of the average salesperson's time is spent selling, while the rest is consumed by administrative tasks. Needless to say, this represents a poor return on investment and outlines exactly why modern businesses should embrace software integrations like CPQ solutions. There are lots of alternatives to Salesforce CPQ, so it's important to make a careful decision. After all, finding the right CPQ solution frees up your sales teams and allows them to do what they do best – build lasting, fruitful relationships with clients – and that's what success is built on.
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