YouTube In A Recent Report Lists Down Top Trends That Attracts Gen Z

YouTube, a video search engine commonly used for entertainment purposes, lists down top trends that attract the young generation.

According to research, around 62% of Gen Z users use YT daily. YouTube published a report last week where it highlighted major trends that attract Gen Z. Among the various insights, the rise of community creativity, multi-format creativity, & responsive creativity tops the list. Research shows that 65% of young people prioritize the content related to their grooming, mental health, and comfort zones. The insights of content that ruled in the past are declining as the younger generation focuses more on their personality-appropriate content.

Besides this, the community's creativity trend is also growing in the following year. Various communities are taking steps to hunt passion, unite them, and create massive conversations about their experiences. Also, multi-format creativity is a rapidly increasing trend. Where content creators such as MR. Beast diversifies his content by creating long-form and short-form videos which gains multiple target audiences and insights into his channel. Another example of multi-format creativity is the addition of meme material in the videos which attract younger people as they find it cozy to watch that content. Around 57% of people love it when creators participate in funny stuff and make them laugh. Nevertheless, the trend of viral videos is still valued but individual creativity is more valued by Gen Z as compared to the declining trends of viral videos. According to the official report, the technologies are upgrading, and over 85% of younger people have posted online content on YouTube related to tutorials, how-to-videos, and many more.

The hybrid content is also loved by the younger generation where people hunt for gaming technology, the illusion of metaverse, and many more. As a result, the hybrid content created by the YouTubers can be considered the rising norm among the following generation. Besides this, the nostalgia and the soothing content are a major hit in recent times where 83% of people have watched the content that mentally relaxes them and gives them a positive vibe. On a lighter note, according to some surveys, horror content is also widely viewed and people are finding a way to relax by watching this type of content. The bottom line is that 78% of people surf YouTube because they find it a medium to groom themselves and are attracted to traits that personally affect them.

Read next: YouTube’s Latest Copyright Transparency Report Tries to Shed Light on Its Systems
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