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WhatsApp Reportedly Developing Policy Warnings for Business Users, Upgrading Disappearing Messages

WhatsApp has been trying to clean up shop for quite some time now because of the fact that this is the sort of thing that could potentially end up helping it move away from the shadow cast by its controversial parent company. This has involved it spinning out an offshoot app that caters to business users called WhatsApp for Business, and this version of the popular messaging app is getting an important update that seeks to legitimize it, as spotted by WBI.

This update will basically warn businesses whenever they do something that violates WhatsApp’s policies surrounding commercial activities on the platform. The messaging app has been struggling with a spam problem, and with all of that having been said and now out of the way it is important to note that many of these spam messages came from the prevalence of businesses that were using the app. These businesses will be a key factor in the company’s future growth, and the hope here is that giving offending businesses warnings will help weed the good ones out from the bad.

The warning will offer somewhat concerning messages that will suggest that the user needs to follow the policies if they want to keep using WhatsApp. This will include a link to the policies that need to be followed with all things having been considered and taken into account.

This is not the only update that WhatsApp is developing either. The instant messaging platform has a disappearing message option that is quite similar to Snapchat, and copying Snapchat features is nothing new for Meta owned properties so it is unsurprising that WhatsApp is upgrading it to make it even more similar. Users will soon be able to save certain disappearing messages which they can then find in a separate Keep section of the app.

This is a welcome update that will allow users to use the disappearing message feature whilst also being able to save messages that they want to remember. The similarities to Snapchat are surprising, but it seems unlikely that this will do much to entice user migration from that platform.


Read next: WhatsApp Is Reportedly Allowing You To Save Disappearing Messages

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